Concept Public Relations - Senior Director - Public Relations (12-17 yrs)

- We are looking for a Senior Public Relations Account Director for our Hyderabad Branch with minimum 12 years of experience from a reputed PR agency background.

- A Senior PR Account Director is the senior contact for clients within an agency or in-house organization.

- They manage and oversee a PR team to ensure campaigns are delivered and service level agreements are met.

- Commercially minded and creative in nature, the Senior PR Account Director is adept at building relationships with key commentators, industry spokespeople and senior journalists.

- They direct and lead PR projects and provide counsel to their clients and board alike.

- As a senior member of the business, they deliver new business and grow existing accounts.

The day-to-day:

- Senior contact for client accounts.

- Managing client service and agency performance.

- Overseeing PR campaigns from creative brief to implementation and delivery.

- Analyzing PR outcomes and interpreting data.

- Presenting findings to the board, clients and key stakeholders.

- Delegating to and managing a PR team.

- Nurturing talent.

- Winning new business and developing current client accounts.

- Contributing to the overall business.

- Developing a wide network and nurturing key contacts.

Key responsibilities"

- Responsibilities will vary according to organization and accounts but may include a combination of:.

- Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews.

- Identifying training needs where required.

- Managing new accounts along with existing ones.

- Key contact for clients

- Overseeing media strategy and account development.

- Providing support for agency growth and development of new business pipeline.

- Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy.

- Championing the agency values and brand.

- Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers.

- Offering crisis management and counsel to clients and extending networking opportunities.

- Overseeing provision of account resources.

- Formulating business strategy in conjunction with other directors.

- Reporting into the board and providing high level data analysis.

Key skills:

- Leadership and management skills within a PR environment.

- Talent development expertise.

- Senior experience within a PR agency or in-house position.

- Business development abilities with track record of success.

- Experienced at winning new clients and pitching for business.

- Keen networker and adept at building relationships with key influencers and industry spokespeople.

- Proven ability to present complex industry information to target audiences.

- Expertise at handling a range of media to place products, grow brands or pitch for new customers.

- Excellent project management skills with strong organisational and planning skills.

- Exceptional written, verbal and presentation skills.

- Ability to analyze complex data and interpret it for a range of audiences.

- Outstanding interpersonal skills.

- Strong negotiation and delegation skills.

- Business acumen with the ability to communicate across departments and represent PR at a senior level within the business.

Qualifications:

- Experience in relevant roles is more important as an account director than qualifications at this stage.

- Most will, however, have an undergraduate degree in a related subject such as English or the arts.

- For those looking to transfer to the industry, attractive skills include management, creative expertise and journalism.

Relevant experience:

- Extensive experience of PR within a specific sector or industry relevant to the post.

- A strong industry network and contacts with senior journalists and members of the press.

- Proven track record of successfully implemented PR campaigns for a range of clients.

- Polished presenter and adept at explaining PR terms and outcomes to senior players.

- Commercial acumen and experience of developing new business.

- Management experience of developing star performers and overseeing performance.

- Driven, ambitious and willing to contribute to the business.