Performance Marketing Manager

Key Responsibilities of PPC Manager:

• Develop and manage paid media strategies across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
• Optimize campaigns to maximize ROI, drive traffic, and increase conversions using A/B testing and data insights.
• Monitor and report on campaign performance metrics, presenting actionable insights and recommendations.
• Conduct in-depth keyword and audience research to refine targeting strategies.
• Collaborate with creative teams to deliver compelling ad creatives and copies.
• Manage marketing budgets, ensuring efficient allocation and spend optimization.
• Stay updated with industry trends, emerging platforms, and digital marketing best practices.
• Implement tracking mechanisms such as UTM codes, pixels, and analytics tools for precise campaign measurement.

Key Skills and Qualifications:

• Bachelor s degree in Marketing, Business, or a related field.
• Proven experience in managing performance marketing campaigns with quantifiable results.
• Proficiency in tools like Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, and Tag Manager.
• Strong analytical skills with the ability to interpret data and identify trends.
• Expertise in managing budgets and optimizing campaigns for KPIs such as CPA, CTR, and ROAS.
• Excellent communication and collaboration skills.
• Creative problem-solving abilities to innovate and improve marketing strategies.