Copy Lead

Copy Lead

Qualification:

Any Bachelor s or Master s Degree in English medium, Schooling throughout English medium preferred

Key skills expected:

Any Bachelor s or Master s Degree in English medium, Schooling throughout English medium preferred

Impeccable English- spoken, written, and grammar

6+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant

1-2 years of team leading/ mentoring experience, handling a team of junior copywriters

Great ideation, presentation, and communication skills

Should take ownership of their individual projects the copy team s projects, working in sync with the design account management and other

creative leaders

Should be able to write in either Gujarati or Hindi compulsorily, apart from English

Should have worked on print, web, and branding projects

Should be willing to work in a well-defined organization structure

Leading, managing, and mentoring a team of senior junior copywriters, working primarily in the print and web departments

Reviewing all the work done by the copywriters, providing feedback and improving their quality of work skills levels

Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project

timelines

Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers

Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance

to the team

Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other

marketing collaterals

Research and understand client s requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term

campaigns as per brand s requirement

Coming up with brand names, taglines, values, brand story, mission, vision, core values, philosophy etc. to define brand identity

Continuously come up with new and innovative creative marketing ideas for a range of multiple clients

Hire the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department

Maintain, analyze and present team s performance data to the management at quarterly review meets and annual meets

Performance appraisal of individual team members as per the company s processes, identify strengths, weaknesses, and areas of improvement of

individual team members and plan corrective measures

Work directly under the Creative Director - Copy, and report project plans and progress on a regular basis

Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team

Accompanying the team for client meetings and recces

Participate in the organization s upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and

overall approach

Support other teams, including the HR department for internal activities, events and brand CC s initiatives