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Senior Social Media Executive
Commerce Pundit
posted 21d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Social Media Strategy
- Paid Ads Management
- Content Creation
- Analytics Optimization
- Influencer Marketing
- eCommerce Marketing
- Community Engagement
- Trend Analysis
- Project Management
- Develop and execute effective social media strategies for Meta platforms (Facebook, Instagram) and other relevant channels (LinkedIn, Pinterest, etc.).
- Manage organic and paid campaigns, including ad setup, audience targeting, budgeting, and performance optimization.
- Create, curate, and manage high-quality content (posts, stories, videos, and reels) to enhance brand awareness and engagement.
- Monitor and analyze social media performance metrics, providing insights and recommendations to improve engagement and ROI.
- Plan and execute campaigns aligned with marketing objectives, including product launches, seasonal promotions, and influencer collaborations.
- Collaborate with designers, copywriters, and marketing teams to create compelling content on schedule.
- Stay updated with platform algorithm changes, trends, and best practices to optimize content strategy.
- Engage with the online community, responding to comments, messages, and reviews to build brand loyalty.
- Conduct competitor analysis and benchmark performance to identify new opportunities.
- Implement A/B testing for ads, captions, creatives, and engagement strategies to improve results.
- Ensure consistency in brand voice and messaging across all platforms.
- Work with PPC and SEO teams to align social media strategies with overall digital marketing efforts.
- Excellent English communication skills (written and verbal).
- Mandatory experience in US and international eCommerce social media marketing.
- 6+ years of proven experience in a similar role, managing Meta platforms (Facebook Instagram).
- Strong expertise in social media advertising, including Facebook Ads Manager, audience segmentation, retargeting, and ad copy optimization.
- Experience in content creation, video marketing, and engagement strategies.
- Hands-on experience with influencer marketing, community management, and viral content strategies.
- Strong knowledge of social media algorithms, trends, and analytics tools
- Ability to develop and manage paid social campaigns, optimizing for engagement, lead generation, and conversions.
- Experience with international campaigns and adapting content for different audiences.
- Experience working with eCommerce brands and running product-focused social media campaigns.
- Creative mindset with the ability to produce engaging, visually appealing content.
- Strong project management skills to handle multiple campaigns and deadlines efficiently.
- Up-to-date knowledge of emerging social media trends, tools, and algorithm changes.
- Strong analytical skills with the ability to interpret campaign data, generate reports, create dashboards, and make data-driven decisions.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Senior Social Media Executive roles with real interview advice
What people at Commerce Pundit are saying
Senior Social Media Executive salary at Commerce Pundit
reported by
3
employees
with 3-6
years exp.
₹4.8
L/yr - ₹6.4
L/yr
22%
more
than the average Senior Social Media Executive Salary in India
View more details
What Commerce Pundit employees are saying about work life
based on 94 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Commerce Pundit Benefits
Work From Home 
Soft Skill Training 
Cafeteria 
Health Insurance 
Job Training 
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