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11 Cogoport Jobs

Growth Marketing Manager

4-8 years

Gurgaon / Gurugram, Bangalore / Bengaluru, Mumbai

1 vacancy

Growth Marketing Manager

Cogoport

posted 5d ago

Job Description

As a growth marketer, you will support and oversee a portfolio of online and offline whole funnel marketing programs to acquire and activate net new users for Cogoport. You will work closely with our demand generation, product marketing, and content teams to plan, buy, and optimize targeted media campaigns to deliver lead generation and revenue goals. You will collaborate closely with the sales and customer success teams to ensure quality lead delivery and establish a constant feedback loop. If you have experience in building whole funnel B2B marketing campaigns and want to drive exponential growth for a disruptive company, we would love to hear from you!


Responsibilities:

  • Collaborate with partner marketing, sales, and other internal teams to learn our personas and create highly targeted outbound marketing campaigns to grow revenue
  • Drive and support new user growth through whole funnel campaigns, incorporating channels and tactics such as content syndication, organic and paid social, events, display advertising, webinars, emails, etc.
  • Partner with marketing and rev ops teams to leverage reports and campaign dashboards to ensure programs are running smoothly
  • Report results and learnings across teams and to management
  • Develop acquisition and budget forecasts to assist with spend optimization decisions. Assist in the maintenance and monitoring of campaign performance, budgets, ROI, LTV, and other key metrics
  • Partner closely with the go-to-market team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop to improve and optimize the lead hand-off process
  • Leverage marketing automation tools to streamline and track marketing tasks and workflows.
  • Stay on top of new trends and tactics to uncover opportunities that add business value

Preferred candidate profile

  • 4+ years of performance marketing experience
  • Deep understanding of the B2B marketing funnel, channels & efforts in each portion, and best practices for building whole funnel campaigns
  • Experience owning and launching new performance channels and budgets end to end
  • Strong knowledge of paid social management tools (e.g. Facebook Ads Manager and LinkedIn Campaign Manager)Solid grasp of Web Analytics, A/B Testing, and metrics-driven marketing
  • Attention to detail and comfortable juggling multiple projects with several moving parts at once
  • Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
  • Growth mindset with bold ideas and know-how attitude to get things done
  • Fluency in spoken and written English is a must
  • Experience in logistics industry or start-up environment (Preferable)
  • Experience leveraging marketing automation tools like HubSpot/Marketo (Preferable)
  • Fluency in modern business intelligence tools like Looker/Domo (Preferable)

Core Values of Cogoport

  • Intrapreneurship: At Cogoport, you own and drive projects forward. You have the world at your feet, and complete flexibility and freedom to take up new initiatives that would benefit the customer.
  • Customer Centricity: Our customers are at the heart of all that we do. Without happy customers, our company is doomed. Understanding their perspective collectively is key to our success.

Cogoport is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and respected at work.



Employment Type: Full Time, Permanent

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