Brand Marketing Manager_Cloud Consulting

Role: Brand Marketing Manager-(Cloud Consulting)

Location: Bangalore (WFO)

Share resume at anju@cloudthat.com

Roles and Responsibilities

•        Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies to promote our cloud consulting services, including all the AWS, Data, DevOps and GenAI solutions.

•        Partner Marketing: Collaborate with different stake holders of our authorized partners & cloud service providers like AWS to develop & execute joint marketing initiatives.

•        Managing Partner Marketing Funds: Owning the creation, management & execution of annual & quarterly marketing plans for partner market development funds (MDF)

•        GTM Planning: Develop and execute go-to-market (GTM) plans for existing & new cloud services and solutions.

•        ABM (Account-Based Marketing): Develop and implement ABM strategies to target high-value accounts, personalize marketing efforts, and drive engagement with key decision-makers.

•        Event Execution: Plan and manage marketing events, webinars, and conferences to promote our services, engage with clients, create pipeline for new business.

•        Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising to drive ROI.

•        Content Marketing: Work with subject matter experts in the business to develop thought leadership, case studies, industry use cases, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs.

•        Analytics and Reporting: Monitor and analyze marketing performance metrics to optimize campaigns and report on ROI.

•        Team Collaboration: Work closely with sales, different member within marketing, technical teams & partner POCs to align marketing efforts with business goals.

Key Requirements

•        Bachelors degree in marketing or relevant field.

•        6+ years of relevant integrated marketing experience, a must.

•        2 years marketing cloud services & solution.

•        Experience with executing virtual and in-person events.

•        Excellent understanding of B2B marketing & ABM tactics.

•        Demonstrated the ability to manage the budgeting process & track the ROI.

•        Experience in planning & executing annual and quarterly marketing plan.

•        Experience in managing partner marketing funds is a plus.

•        Strong verbal and communication skills.

•        Outstanding writing, scripting, and editorial skills.

•        Able to influence without authority.

About Organization: Cloud That an award-winning cloud consulting & training organization HQ in India became the 1st Indian company to win a Microsoft global award. Founded by Mr. Bhavesh Goswami in 2012, it has become the one stop source for both cloud consulting and training services. Having worked at cloud services provider giants like AWS and Microsoft, he leverages an astounding 17 years of experience in the Cloud Computing space. With its headquarters in Bengaluru, India, Cloud That caters to mid-market & enterprise clients from across the globe.

With the aim of further geo & customer base expansion, Cloud That is looking for a highly experienced marketing manager with over 8-10 years of pure tech marketing experience with deep expertise in marketing B2B tech products & services, handling multiple partners products & services. The candidate must have experience working with B2B audiences managing partners & marketing services & solutions. The ideal candidate should be an expert in planning and executing high impact campaigns, create & manage digital assets that can lead to business growth. In this role, you will be driving a direct business impact in terms of brand promotion, new lead acquisition and traffic to consulting domain. You will have complete ownership over all the consulting services & its end to end marketing.