SEO Specialist

About Cloudtech

At Cloudtech, we value diversity and strive to create an inclusive workplace where everyone can thrive and contribute their unique skills and perspectives.

We thrive for people first, culture work flexibility that encourages opinions to hybrid schedules and remote. As you explore the opportunities on our career page, youll find more than just job openings; youll discover a chance to align your aspirations with a company that values your passion, encourages empathy, fosters ownership, and embraces the power of curiosity.

About the Role:

We are seeking a skilled and motivated SEO Specialist with a strong digital marketing background to join our growing team in India. As an SEO Specialist, you will play an integral role in optimizing our digital presence, increasing traffic, and improving organic search rankings. This is an exciting opportunity to work in a fast-paced, high-growth environment where you can utilize your expertise in SEO to make an immediate impact.
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Job Description:

As an SEO Specialist (Digital Marketing) at Cloudtech, you will enhance the visibility and search engine rankings of our website and digital content. Your role will involve implementing SEO best practices across digital channels, collaborating with the marketing team, and driving growth. We are looking for an expert with experience in SEO strategy, analytics tools, and both on-page and off-page techniques. Youll also stay updated on industry trends and integrate SEO into broader digital marketing strategies for long-term growth.
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Duties and Responsibilities:

• Develop and implement SEO strategies to improve rankings and increase organic traffic on multiple platforms, including websites and blogs.
• Conduct keyword research to identify high-value keywords and optimize content around these search terms.
• Optimize on-page elements such as meta tags, headers, content, images, and internal linking to enhance search visibility and user experience.
• Create and execute off-page SEO tactics, including link-building, to improve domain authority and visibility.
• Perform technical SEO audits to identify and resolve issues that affect website performance (site structure, page speed, mobile responsiveness, etc.).
• Collaborate with content creators to produce SEO-friendly content that aligns with the marketing and sales objectives.
• Analyze SEO performance through tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and other platforms to identify key metrics and opportunities for improvement.
• Stay up to date with SEO trends and algorithm changes to continuously optimize SEO strategies and maintain competitive advantage.
• Monitor competitor SEO activity to understand industry trends and recommend actionable improvements.
• Track and measure the effectiveness of SEO campaigns and provide reports with insights and recommendations for optimization.

Qualifications:

• 4+ years of SEO experience, with a focus on digital marketing and improving organic search rankings.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Experience with technical SEO, including website audits, schema markup, and resolving on-page and technical issues.
• Strong understanding of on-page and off-page SEO strategies, content optimization, and link-building best practices.
• Experience in digital marketing (email marketing, paid search, social media) and how SEO fits into overall marketing strategies.
• Excellent analytical skills with the ability to interpret data and implement actionable strategies.
• Familiarity with CMS platforms such as WordPress, Shopify, or similar, and using SEO plugins to optimize content.
• Strong communication skills for collaboration with cross-functional teams, as well as presenting findings and strategies to stakeholders.

Key Competencies:

• Adaptability : Ability to work effectively in a fast-paced environment and adjust to different time zones (EST).
• Collaboration : Strong interpersonal skills to work seamlessly with the team.
• Proactivity : A self-starter who anticipates needs and takes initiative.
• Reliability : Dependable and committed to meeting deadlines.

Benefits:

• Competitive salary
• Paid time off and holidays.
• Professional development opportunities.
• Hybrid work environment.
• Cab facility/travel reimbursement.
• Food vouchers/in-office meal facility.
• Medical insurance coverage.
• A fun, dynamic workplace that values its people.