Digital Marketing (PPC/SEO) Executive

We are looking for a motivated and detail-oriented Digital Marketing (PPC/SEO) Executive to join our marketing team. In this role, you will be responsible for managing and optimising our paid search campaigns, improving organic search visibility, and driving high-quality traffic to our website. You ll collaborate closely with the wider marketing team to support business growth through effective digital marketing strategies.

Key Responsibilities:

PPC Management: o Plan, execute, and optimise Google Ads and other paid search campaigns. o Monitor performance metrics like CTR, CPC, CPA, and conversion rates to maximise

ROI. o Conduct keyword research and use data-driven insights to refine campaigns. o Create compelling ad copy and landing pages to improve campaign performance. o Manage budgets for PPC campaigns and track spend against goals.

SEO: o Implement on-page and off-page SEO strategies to improve organic rankings. o Perform keyword research and optimise website content for relevant keywords. o Monitor SEO performance through tools like Google Analytics, Google Search

Console, and other SEO platforms. o Work with content creators to ensure SEO best practices are followed. o Build and manage link-building strategies to increase website authority.

Performance Analysis: o Regularly review campaign performance and report insights to the marketing team. o Use data to identify trends, opportunities, and areas for improvement. o Conduct A/B testing on ads and landing pages to improve click-through and

o Work closely with other team members to align PPC and SEO strategies with broader marketing goals.

o Collaborate with content, design, and development teams to optimise landing pages and improve user experience.

Requirements:

Ability to manage the marketing team. Proven experience in Google Ads and managing SEO strategies. Strong understanding of digital marketing tools, including Google Analytics, Google Search

Console, and SEO platforms like SEMrush, Ahrefs, or Moz. Ability to analyse data and provide actionable insights. Strong copywriting skills, particularly for ad copy and meta descriptions. Familiarity with HTML, CSS, and CMS platforms (WordPress, etc.) Excellent communication skills and ability to work collaboratively within a team.

Desirable Skills:

Experience with social media ads (Facebook, Instagram, Linkedin) is a plus. Google Ads and Google Analytics certifications are an advantage. Ability to manage multiple campaigns and projects at the same time. Previous experience in a B2B marketing role

Qualifications:

Bachelor s degree in Marketing, IT, Communications, or a related field.

5-Day Working Week (Monday to Friday)

7 Paid Sick Leaves per calendar year

7 Paid Casual Leaves per calendar year

If you possess a passion for digital marketing, demonstrate the required skills, and are eager to

contribute to a dynamic team, we encourage you to apply for the role at Windowmaker Software. Be

embark on a fulfilling career journey with us!

Note: Only shortlisted candidates will be contacted for further evaluation.