Public Relations Management Lead

• Strategic Planning:
• o Develop and implement comprehensive PR strategies aligned with organizational goals and objectives.
• o Lead the development of key messaging frameworks and communication plans for various stakeholders.
• o Identify opportunities to enhance brand visibility and reputation through strategic PR initiatives.
• Media Relations:
• o Cultivate and maintain relationships with key media contacts, journalists, bloggers, and influencers.
• o Oversee media outreach efforts, including pitching stories, securing press coverage, and responding to media inquiries.
• o Act as a primary spokesperson for the organization, representing the brand in media interviews and public appearances.
• Team Leadership and Management:
• o Lead and mentor a team of PR professionals, providing guidance, support, and performance feedback.
• o Delegate tasks and projects effectively, ensuring alignment with team goals and priorities.
• o Foster a collaborative and inclusive team culture that encourages creativity, innovation, and continuous improvement.
• Content Development:
• o Oversee the creation of compelling PR materials, including press releases, media kits, bylined articles, and thought leadership pieces.
• o Ensure consistency in messaging and brand voice across all communication channels.
• o Collaborate with internal stakeholders, including marketing, product, and executive teams, to develop content that supports business objectives.
• Crisis Communication:
• o Develop and implement crisis communication plans to effectively manage and mitigate reputational risks.
• o Serve as the primary point of contact during crisis situations, providing timely and transparent communication to internal and external stakeholders.
• o Coordinate with cross-functional teams to develop messaging and strategies for addressing crisis scenarios.
• Campaign Evaluation and Analysis:
• o Monitor and evaluate the effectiveness of PR campaigns using relevant metrics and analytics.
• o Analyze data and insights to identify trends, opportunities, and areas for improvement.
• o Provide regular reports and updates to senior leadership on PR performance and outcomes.

Qualifications:

• Bachelors degree in Public Relations, Communications, Journalism, Marketing, or related field. Masters degree is a plus.
• 8+ years of experience in public relations, corporate communications, or related roles, with a proven track record of success in strategic PR management.
• Strong leadership and management skills, with experience leading and developing high-performing teams.
• Exceptional written and verbal communication skills, with the ability to craft clear and compelling messages for diverse audiences.
• Extensive experience in media relations, crisis communication, and reputation management.
• Strategic thinker with the ability to develop innovative PR strategies and campaigns that drive results.
• Strong analytical and problem-solving skills, with the ability to leverage data and insights to inform decision-making.
• Proficiency in media monitoring and PR measurement tools.
• Excellent interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Professional certifications in public relations or related fields are a plus.