Head - Marketing - Campaigns (5-7 yrs)

- As a Marketing Head, they hold a key leadership position within the marketing department of an organization.

- This role involves overseeing all aspects of the company's marketing efforts and developing strategies to promote the organization's products or services.

Job Responbilities:

- Strategic Planning: Developing and implementing comprehensive marketing strategies aligned with the company's overall objectives and goals.

- This includes setting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach them.

- Team Management: Leading and managing the marketing team, including hiring, training, and supervising staff members.

- You'll be responsible for delegating tasks, setting performance targets, and providing guidance and support to ensure the team's success.

- Campaign Management: Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as digital marketing, social media, email marketing, print advertising, and events.

- This involves coordinating with internal teams and external agencies to ensure campaigns are delivered on time and within budget.

- Brand Management: Developing and maintaining the organization's brand identity, including brand positioning, messaging, and visual identity.

- You'll be responsible for ensuring brand consistency across all marketing materials and communications.

- Market Research and Analysis: Conducting market research to identify market trends, consumer preferences, and competitive insights.

- Using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance.

- Product Marketing: Collaborating with product development teams to understand product features, benefits, and target market.

- Developing product marketing strategies and go-to-market plans to drive product adoption and sales.

- Public Relations: Overseeing the organization's public relations efforts, including media relations, press releases, and corporate communications.

- Building and maintaining relationships with media outlets, industry influencers, and other stakeholders to enhance the organization's reputation and visibility.

- Budget Management: Developing and managing the marketing budget, allocating resources effectively to maximize ROI.

- Monitoring expenditures, tracking performance metrics, and adjusting strategies as needed to optimize marketing spend.

- Performance Monitoring and Reporting: Tracking key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives.

- Providing regular reports and analysis to senior management to demonstrate the impact of marketing efforts on the organization's bottom line.

- Stakeholder Collaboration: Collaborating with other departments such as sales, product development, and customer service to ensure alignment and integration of marketing efforts across the organization.

- Overall, as a Marketing Head, you play a critical role in driving the organization's growth and success through effective marketing strategies and initiatives.

- Your leadership, strategic vision, and creativity are essential for achieving marketing objectives and maintaining a competitive edge in the market.

Mandatory Requirements:

- Relevant experience of 5-7 years

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising product and user funnels

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance