Cloud9 Infosystems - Manager - Digital Marketing (5-8 yrs)

Responsibilities:

- Develop/implement successful strategies and tactics to target/engage/drive qualified traffic to become clients Measure and report the performance of marketing campaigns/other marketing initiatives; gain insight and assess against goals.

- Analyze target prospect behavior/requirements, be the voice of the customer, a strong advocate for customer satisfaction-building lifelong partnerships.

- Oversee and approve marketing material; produce valuable and engaging content for our website and blog that attracts and converts our target groups.

- Experiment with a variety of organic and paid acquisition channels including content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

- Ownership of implementation and performance metrics from ideation to execution.

- Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely.

Requirements and skills:

- 5+years in B2B services marketing, IT solution selling a plus.

- BS/MS degree in Marketing or related field.

- You will receive fair consideration for successful marketing experience with other services/products.

- Documented experience in marketing; positive energy and leadership to inspire internal and external partners.

- Proven lead-gen experience-strong background in CRM and Campaign automation(Dynamics Marketing a plus).

- A sense of aesthetics, love for great copy, and witty communication.

- Solid knowledge of website analytics tools and SEO.

- Experience in competitive analysis and positioning.

- Up to date with the latest business/solution/market trends.

- Skills-On Page/ Off Page, Hubspot, Zoomino, Photen.