Client Lead (Digital AdSales/Media Sales)

Position description:

To grow revenue from designated accounts that have high growth potential; Liaise between customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs.

Primary Responsibilities:

• Grow revenue from accounts that have high growth potential
• Be responsible for selling multiple products and services to new, existing clients, such as Digital Advertising Solutions, Digital Lead Gen Services, Branded Content and Creative Services, and Tech So
• Identify, ideate and develop new product revenue opportunities within the existing clients
• Strive for converting mid-sized accounts to large key OEM accounts within a defined time frame, and continuously activate new accounts to widen customer base.
• Be the primary point of contact and build long-term relationships with the assigned customers.
• Actively manage the client and agency ecosystem, and other key stakeholders in the market to widen customer base and cross-sell multiple products and services to assigned customers.
• Forecast and track key account metrics and sales targets.
• Handle escalations and resolve any issues and problems faced by customers and deal with complaints to maintain trust.
• Work internally with the business, product, service delivery and marketing teams to sell and service customers effectively

Educational qualifications preferred

• Category: MBA (preferred)

Required Certification/s:

Key Performance Indicators:

1. Percent Digital Coverage
2. CSAT
3. Strategic Partner
4. Revenue Growth

Required Competencies:

1. Media Saviness
. Knows how to manage Client Agency eco-system and relationship
. Has good access and is friends with stakeholders in both Client and Agency org
. Understands media planning basics
. Understands brand management basics
2. Digital marketing expertise
. Display branding and performance
. Programmatic
. Lead Gen
. Social Media and Influencer marketing
. Digital Video and OTT
3. Auto OEM
. Understand different archetypes: Marketing, Media, Sales, Sales Planning CRM, IT and their agendas
. Understands OEM business, product, dealer network, budgets
4. Enterprise Selling basics
. Persuasive seller, leverages frameworks such as SPIN selling (”Sale-o”)
. Understanding of Major Account Selling (leveraging data and info)
. Deal making