CleverTap - Senior Manager - Email Marketing (4-6 yrs)

What Will You Do?

- Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling

- Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities

- Identify and segment target audience aligned to various drips sequences and campaign requirements

- Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle

- Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle

- Develop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridges

- Own and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collection

- Own email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIs

- Own email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive results

- Collaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaigns

What are we looking for?

Must have:

- 4 years of strategic leadership experience in enterprise email marketing

- Experience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud accepted

- Prior experience of setting up and managing a lead scoring program

- Prior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparable

- Handling large volumes

- Prior experience working across multiple markets and different languages

- Comfort with scale: large addressable databases, and significant scale on cold outreach programs

- Experience in collaborating with other marketing channels to help drive one team results

- Strong analytical skills and comfort reporting on data

- An eye for detail and a desire to creatively optimize email content, formats and segments to drive results

- High standards, a commitment to the brand integrity of the business and desire to continuously optimize

- Experience working directly with sales teams to understand their perspectives, friction points and assist to optimize their email outreach

Good To Have:

- MBA in Marketing

- B2C experience

- Measures Of Success

- Email hygiene metrics: deliverability, spam score and health scores

- Email quality metrics: addressable database size, open rates, clicks etc

- Email driven quality warm leads

- Email driven demo conversions and closed won contracts

Key Competencies:

- Functional: Experienced analytical technician comfortable managing enterprise cold outreach and CRM tooling at scale.

- Strong understanding of the technical landscape paired with a content and creative bent to drive email results.

- Behavioural: High standards, strong attention to detail, brand integrity led and data orientated.

- Ability to set channel strategy, explain pillars and approach, comfort owning targets and discussing with senior management.