AD Product Marketing Manager

• Market Research:
  Conduct in-depth analysis of international markets, identifying key trends, major players, and the unique business needs in each region. Establish a clear understanding of regional regulations or compliance issues that impact our products.
  
• Customer Empathy:
  Talk to existing potential customers to build a deep understanding of their challenges and needs, ensuring ClearTax s solutions are aligned with their expectations and pain points.

• Competitive Landscape Analysis:
  Identify and assess major competitors within each target region. Evaluate their strengths and weaknesses and determine how ClearTax s unique selling propositions (USPs) can differentiate it from these competitors. Build battlecards to clearly communicate these advantages in the market.

• Audience Definition:
  Define and segment the target audience for ClearTax products in international markets. Consider factors such as industry sectors, company sizes, and specific business needs that align with ClearTax s solutions.
• Develop customer personas for key market segments, acting as the voice of the customer in product positioning and messaging.

• Narrative Development:
  Create clear and engaging narratives around ClearTax s solutions that communicate the product s value proposition and relevance to target audiences. Adapt product messaging to address regional nuances, cultural considerations, and competitive dynamics while leveraging ClearTax s unique features.
  - Define product positioning and messaging at the brand, product, and use case levels to differentiate ClearTax in international markets.

• Pricing Value Communication:
  Pitch into pricing strategies and help enable ROI through both tangible and intangible metrics that clearly communicate the value of ClearTax s solutions to potential customers.

• Sales Enablement:
• Collaborate with the Sales, SDR, and Customer Success teams to develop targeted sales enablement tools and training programs to support ClearTax s product adoption.
• Create tools for sales teams, such as playbooks (MOFU, TOFU, BOFU) tailored for different personas and designations, as well as customized pitch decks for SDRs and Sales.
  
  
• Marketing Enablement:
  Produce high-quality marketing content, including case studies, whitepapers, website copy, and more. Maintain a high bar on content creation to support both sales and broader marketing objectives.

Training Cross-Functional Collaboration:

• Training for Sales SDR Teams:
  Deliver training sessions to Sales and SDR teams on the newly created content, positioning, and competitive insights to ensure they can effectively communicate ClearTax s value proposition.