Executive CRM

Key Job Responsibilities:

• Develop and execute strategy across all communications channels including (but not limited to) push notifications, sms, emails, whatsapp, messenger etc to drive transactions through online channels
• Work closely with data science team to build personalization capabilities on online platforms and communications channels
• Develop a deep understanding of consumer behavior and ensure proper personalized communication is set at multiple points in the consumer journey to maximize the lifetime value.
• Develop capabilities across user segmentation, lifecycle management and churn management
• Develop, own and execute a roadmap for engagement initiatives on the product to drive customer retention and subscriptions
• Work with multiple cross functional teams - technology, product, brand, and content teams to drive on multiple charters to drive customer retention and engagement
• Should have experience of setting up CRM tool and integration with various conversational platforms.