Marketing Automation Specialist

Location - Noida (sector 125)

Position - Marketing Automation Specialist

Experience - 4-5 Years

Job Description: 

Responsibilities:

• Collaborate with Marketing, Sales, and Business Operations teams to execute campaigns, including identifying target segments and creating campaign assets such as emails, landing pages, forms, etc.
• Develop and maintain cross-channel marketing automation campaigns for events, subscriptions, ABMs, etc.
• Find, Identify and exact prospects from various industries and manage them within the CRM.
• Work with events, performance marketing, product marketing, and customer success teams to understand campaign requirements and deploy them according to a marketing calendar.
• Maintain customer and prospect segmentation, recommending appropriate targets, ensuring optimal communication frequency, and managing email responses.
• Utilize dynamic content and tokens for personalized campaigns within Zoho.
• Document and implement scalable marketing automation processes, ensuring customer data privacy.
• Prioritize tasks, identify trends, and manage escalations with clear status updates and stakeholder communication.
• Maintain data hygiene and field management across systems and integrations.
• Develop and execute strategies for lead generation, nurturing, and conversion.
• Monitor and analyze campaign performance, providing optimization insights and recommendations.
• Manage the marketing automation platform, including user administration, data management, and system maintenance.
• Stay current with industry trends and best practices in marketing automation and email marketing.

Requirements:

• Minimum of 3 years of marketing automation experience, preferably with Zoho Marketing Automation.
• Excellent copywriting skills, capable of creating engaging emails.
• A proactive learner who stays updated with the latest tools, techniques, and trends.
• Strong understanding of email marketing best practices.
• Familiarity with CRM systems and their integration with marketing automation platforms.
• Proficiency in creating and managing marketing automation workflows, lead scoring models, and email campaigns.
• Knowledge of reporting and analytics tools to measure campaign performance.