CK Birla Healthcare - AVP - Digital Marketing - IIM/MDI (8-12 yrs)

AVP - Digital Marketing ( MBA from B School)

Pre-requisites for consideration of candidature

- MBA from premier B-Schools ( IIM, MDI)

- 8+ years of experience in Travel or Ecommerce companies

- Strong leadership skills and team management along with decision making ability

- Good B2C marketing experience and a passion for digital technologies.

- Revenue target responsibility experience in a digital business along with monthly digital spend

Key Job Responsibilities:

- Define the digital customer acquisition strategy across all digital marketing channels (website, blogs, emails and social media) in line with company's strategy

- Grow digital acquisition and hold direct responsibility for driving traffic, conversion and ROI (where to spend, who to target and what will be the return) for all digital acquisition channels including paid search, SEO, affiliate, remarketing, display, etc.

- Maximize optimization and continuously seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more

- Responsible for the day-to-day performance of digital marketing channels

- Define key metrics and keep senior leadership informed on a weekly/monthly/ quarterly basis, highlighting trends and opportunities for improvement