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26 Cilag Jobs
Professional Development Leader, Vision Care India
Cilag
posted 16hr ago
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Job Description
Title of Position: Professional Development Lead, Vision Care INDIA
Reports to: BUD / General Manager, Vision Care INDIA
PURPOSE Why the position exists?
The Professional Development Lead aims to lead, develop, and guide the integration of educational and curriculum initiatives, with a primary focus on raising the standards of eye health professionals and enhancing awareness and fitting excellence of contact lenses. His/ Her s Key role would be to develop Strategies In line with Countries business objective. Accordingly Plan, Lead and Execute Fitting Training / NPI Launches and track and build data led insights on training
\WORKING RELATIONSHIPS
Internal and external contacts. Internal:
- Direct Reporting and Regular engagement with Country BUD
- Cluster PD Lead: To empower with all training material and guidance to improve quality and engagement of professional training in the market
- Engage with Local Sales Team, Relevant India Cross Functional Team to build road map and execution plans for internal professional training
External:
- ECP s of IO s - Top Stores & Medium Stores
- ECP s of NKA s - GKB, Lenskart, Titan, Himalaya etc.
- Agencies, Trainers, etc.
KEY ACCOUNTABILITIES
1. Education and Curriculum Development:
- Lead Develop and Execute Professional strategy in line with country s overall business objectives.
- Lead and shape the market professional strategy, market training plans and materials (such as educational 3D animations and videos), in execution of a fully integrated closed-loop professional and patient experience.
- Represent India s Professional Lead for Internal stakeholders- Lead cross-functional teams to operationalize business strategies relevant to training that leverage innovation, digital technologies, and new methodologies that generate value, growing category penetration, and achieve business results.
- Develop relevant educational materials, tool kits, case studies, trials and ensure strong representation in the partnership stores IO s and NKA s
- Lead member of the local copy clearance process to ensure all technical / clinical information of JJVC India materials are factually correct and claims are fully substantiated for both internal and external communications
2. Raising Standards:
- Elevate India s standard of education, Trials & execution in-market professional communications & engagement against business plans that grow ACUVUE Brand equity, usage, penetration, consumption, and loyalty.
- Co-create with marketing world-class ECP education & certification.
- Lead business analysis and development of an annual professional plan & content in line with strategic priorities to grow category and shares, countering competitor activities.
3. Team Leadership:
- Lead business-planning sessions, drive marketing initiatives, and act as a team leader managing resources of professional projects.
- Coach & mentor members that we will hire on requirement 3P project basis to engage with Key Stores via periodic catch up & project collaboration.
4. Awareness and Fitting Excellence:
- Engage, align, and collaborate with Local Vision Care team & STAR Professional Team in leveraging to develop groundbreaking patient & ECP communication campaigns, including online & offline/ in-store and large-scale events
- Support & influence the delivery of clinical claims regarding NPI execution and existing products.
5. Stakeholder Engagement and Thought Leadership:
- Align, leverage Local/ Star Professional guidance to support sales team gaining focus portfolio MS in Store via training and trails & check through regular - Mystery Shopping and other consumer/ competitor/ professional insight market research studies lead by Marketing
- Closely Collaborate to shape in-country efficient Professional Plan and execution and BME allocation for the same - with clear plan tracking of Impact
- Lead & represent India key meetings as well as business reviews to maximize support for the country to accelerate growth.
- Foster market collaboration & DEI.
WAYS OF WORKING
- Three-way transparent communication with local Markets & Cluster Professional Team
- Early alignment on key measures of success to ensure efficient use of time and resources
- Close working relationship with local Marketing, Sales Team ( IO s and NKA s); Compliance to ensure seamless & impactful execution, while ensuring Business Unit Head is kept informed and involved in key decision making processes
This position plays a pivotal role in advancing education, raising professional standards, and increasing awareness and fitting excellence for contact lenses and ACUVUE brand lenses in the country.
Qualifications
MBA from a premier institute
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Employment Type: Full Time, Permanent
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