Social Media Professional

Key Responsibilities:

Social Media Strategy:

Develop and execute a social media strategy aligned with the restaurant's brand and marketing goals.

Identify target audiences and create content that resonates with them.

Content Creation and Curation:

Create engaging and visually appealing content for various social media platforms.

Curate user-generated content and collaborate with other departments for content creation.

Community Engagement:

Build and manage the online community by responding to comments, messages, and mentions.

Foster a positive and interactive online environment.

Campaign Management:

Plan and execute social media campaigns to promote restaurant events, promotions, and initiatives.

Monitor and analyze the performance of campaigns, adjusting strategies as needed.

Social Media Advertising:

Plan and execute paid social media advertising campaigns to reach a wider audience.

Optimize ad performance based on key metrics and goals.

Social Media Trends and Analysis:

Stay informed about social media trends, tools, and technologies.

Analyze social media metrics to assess the effectiveness of campaigns and strategies.

Collaboration with Cross-Functional Teams:

Collaborate with marketing, PR, and other departments to align social media efforts with overall business objectives.

Coordinate social media activities with ongoing marketing initiatives.

Brand Monitoring:

Monitor online mentions and reviews to maintain a positive brand image.

Address negative feedback in a timely and professional manner.