Zydus Wellness - Channel Activation Manager - General Trade - IIM/ISB/MDI/FMS (7-12 yrs)

About Zydus Wellness:

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Channel Activation Manager - GT

Functional Reporting: Head Customer Marketing

Administrative Reporting: Head Customer Marketing

Location: Ahmedabad

Role Purpose:

This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the companys overall business strategy.

Key Accountabilities/ Responsibilities:

- Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

- Process: In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- People: Excellent communication skills should be able to interact with multiple stakeholders

Key Deliverables:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

Key Interactions:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Key Dimensions:

Managing connections with the stakeholders:

- Within Function : GT Head, KAMs

- Cross Function : Supply Chain Teams, Commercial team, Brand Marketing

- External : Customer teams from MT / Ecom accounts

Educational Qualifications: MBA Premier B School

Experience (Type & Nature): At least 5-7 years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager).

Functional Competencies :

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Behavioral Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills