Content Leadership and Creation: Lead the planning and creation of content that aligns with the Celona strategy for private wireless (LTE/5G) networks market.. Collaborate closely with cross-functional teams to ensure content resonates across all stages of the buyer s journey.
Sales Enablement : Develop persuasive sales collateral, including presentations, white papers, case studies, and RFP responses, that equip our sales team to win.
Technical Content Strategy : Craft and execute messaging and positioning strategies for our products and industry solutions, guiding them through the entire product lifecycle.
Cross-Functional Collaboration: Work hand-in-hand with product, engineering, demand generation, partner, and sales teams to develop and refine content that supports our go-to-market (GTM) initiatives.
Product: Engage product and engineering teams develop compelling technical content and support Go to market (GTM) initiatives.
Demand Generation : Create targeted content for every stage of the funnel, including blogs, white papers, and analyst reports, to fuel our demand generation efforts.
Partners : Drive partner engagement through the development of webinars, newsletters, and content for our partner portal.
Ideal Skillsets and Experience :
Education : Bachelor s degree in Business / Marketing / Communications / English or engineering/science majors with strong skills in technical writing.
Experience : Minimum of 2 years in marketing within the wireless or networking space, with a proven track record of working on multiple products and solutions.
Technical Expertise : Strong experience in developing technical and marketing collateral, with exceptional writing skills to create compelling content across various media types, including white papers, presentations, blogs, and videos.
Campaign Support : Experience in supporting integrated campaigns, developing messaging, and crafting product and industry-specific content briefs.
Sales Collaboration : Ability to engage in strategic sales initiatives, providing customized presentations, documents, and RFP responses with agility and precision.
Data-Driven Mindset : Ability to analyze content performance metrics and adapt strategies to optimize content effectiveness.