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Cathay Pacific Airways

Compare

4.2

based on 28 Reviews

6 Cathay Pacific Airways Jobs

Digital Sales Executive

Cathay Pacific Airways Limited

4.2

based on 28 Reviews

0-3 years

Mumbai

1 vacancy

Digital Sales Executive

Cathay Pacific Airways

posted 8d ago

Job Role Insights

Flexible timing

Key skills for the job

Salesforce SEO Email Marketing Database Management Publishing Adobe Analytics

+ 4 more

Job Description

To ensure the airline s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.

To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.

Key Responsibilities

Website Content and Communication

Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate
Help to uphold the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market
Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
Coordinate with Head office and out ports for any activity on the Digital channel
Coordinate with the Lifestyle & Marketing department for managing offers, webpages, products and newsletter creation like Shortlist.

Digital Promotions and Campaigns

Work closely with the Digital Sales Operation Manager, Lifestyle Business Development, and Marketing Teams to execute and drive campaigns
Build landing page for campaigns, including banner set up, web optimization, and web experience
Support local sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate

Database Management

Manage email marketing platform (Salesforce Marketing Cloud), including database management and campaign execution.
Develop and maintain email marketing templates, including copy, images and multimedia.
Plan and execute regular email marketing including incorporating and adapting Head Office and local communication messages
Analyse email marketing campaign performance and make data-driven recommendations for optimization.

Analytics

Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
Systematic analytics and reporting on website specific data to provide recommendations for enhancements

Search Engine Marketing and Search Engine Optimisation

Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
Consult on regional performance of SEO (for always-on marketing)

Benchmarking

Help conduct competitor analysis of web experience and ensure digital channel experience is competitive
Actively share learning and best practice with other local team and leverage work done by other Outports when fit for purpose
Monitor marketing strategies used by competitors and industry leaders

Retailing Tools and Platforms

Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training

E&A

Emergency and Accident and Crisis Response responsibilities as required

Requirements

Academic Qualifications

Tertiary education qualification

Knowledge, Skills, Training and Experience

Two years experience in a similar role is preferable
A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
Experience of working in a similar digital or e-commerce role
A demonstrable passion for digital and commerce
Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
Strong numeracy skills and experience of working with data to tell a story
Familiarity with digital tools including Adobe Experience Manager, Adobe Analytics and Salesforce Marketing Cloud.
Ability to manage multiple projects simultaneously and prioritize tasks.
Adapts to and embraces constant change

Employment Type: Full Time, Permanent

Read full job description

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