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Marketing Specialist
Catalyst Learning by Sanchita
posted 11hr ago
Job Role Insights
Key skills for the job
Job Description
- Marketing Strategy:
- Develop and implement well-rounded marketing strategies to promote the institute s offerings and achieve enrollment targets.
- Campaign Execution:
- Plan and execute integrated marketing campaigns across diverse channels, including digital platforms, social media, email, and events.
- Content Creation:
- Craft engaging and informative marketing content, such as articles, blog posts, videos, and graphics, to resonate with the target audience.
- SEO Implementation:
- Strategically optimize website content and metadata to improve search engine rankings, driving organic traffic and inquiries.
- Social Media Management:
- Oversee and manage social media accounts, ensuring regular posting of relevant content, engaging with followers, and analyzing performance metrics.
- Digital Advertising:
- Execute effective online advertising campaigns using platforms like Google Ads, social media ads, and other digital channels.
- Lead Generation:
- Implement lead generation strategies, including gated content and landing pages, to attract potential students and guide them through the enrollment process.
- Event Coordination:
- Coordinate and participate in educational fairs, workshops, and seminars to showcase the institute s programs to a broader audience.
- Collaboration:
- Collaborate seamlessly with admission counselors, educators, and administrative teams to align marketing efforts with enrollment objectives.
- Market Research:
- Conduct thorough market research to identify trends, competitive landscape, and student preferences, ensuring marketing strategies remain relevant.
- Analytics and Reporting:
- Monitor and analyze the performance of marketing campaigns, providing insights for optimization and data-driven decision-making.
- Content Strategy:
- Develop a content strategy that aligns with marketing goals and student needs, producing relevant and engaging materials.
- Branding Enhancement:
- Contribute to maintaining and enhancing the institute s brand identity and reputation through consistent messaging and visual elements.
Qualifications:
- Bachelor s degree in Marketing, Communications, or a related field.
- Proven experience in marketing, preferably within the education sector.
- Strong understanding of digital marketing platforms, including social media, email marketing, advertising, content creation, and SEO.
- Excellent written and verbal communication skills to create compelling marketing content.
- Data-driven mindset with the ability to analyze campaign performance and make informed decisions.
- Creative thinking and innovative approach to developing marketing strategies and content.
- Proficiency in using marketing tools and software for content creation, scheduling, analytics, and SEO optimization.
- Strong organizational skills to manage multiple campaigns, content creation, and deadlines.
- Passion for education and a commitment to promoting the institute s educational values.
Salary as per industry trends
Employment Type: Full Time, Permanent
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