Brand Manager (7-10 yrs)

Brand Manager

Brand Strategy Development for Tata CLiQ Luxury:

- Develop and implement comprehensive brand strategies to enhance brand equity and achieve business objectives.

- Define the brand's positioning, messaging, and target audience to ensure alignment with overall business goals.

- Observe and study consumer insights, market trends, and competitor activities to strengthen the positioning and relevance of the brand.

Brand Identity Management for Tata CLiQ Luxury:

- Maintain and evolve the brand's identity, including brand visual elements, tone of voice, and brand guidelines.

- Oversee the creation and execution of brand assets, including logos, visual packaging, and marketing collaterals for both - brand and sale campaigns.

- Ensure brand consistency across all touchpoints and communication channels.

- Marketing comms development and management for Tata CLiQ Luxury

- Develop compelling brand narratives and storytelling to engage consumers and build brand affinity.

- Develop creative briefs and work closely with advertising agencies, designers, and other creative partners to develop campaign assets.

- Plan, execute, and evaluate integrated marketing campaigns to drive brand awareness, engagement, and sales.

- Monitor campaign performance and adjust strategies as needed to optimize results and ROI.

Brand Performance Analysis and reporting:

- Track and analyze key consumer facing performance metrics, such as brand awareness, brand perception, and brand loyalty.

- Track and analyze key business facing performance metrics, such as organic traffic, organic installs, and google search query.

- Prepare and present regular reports on brand performance, market trends, competitive analysis, and marketing campaign results to senior management and key stakeholders.

- Identify areas for improvement and recommend actionable strategies to enhance brand and business performance.

Budget Management for Tata CLiQ Luxury:

- Develop and manage the brand's budget, including allocation of funds across various marketing channels and initiatives.

- Monitor expenses and ensure adherence to budgetary constraints while maximizing ROI.