A CRO specialist maximizes the percentage of visitors to any given website who act upon that websites desired action, be it making a purchase or filling out a form
Mostly, A/B testing, heat mapping, and user behavior analysis are on top of programs to find any weaknesses on the website
They then optimize design, content, and user experience to increase conversion and, therefore, ROI
Its a position that requires users to have a deep understanding of user psychology, design principles, and data analysis
A professional in CRO will extract maximum effectiveness within the digital marketing efforts