Influencer Marketing Executive

Key Responsibilities:

1. Influencer Marketing

• Collaborations Management: Work with agencies to coordinate collaborations with influencers across categories
• Content Evaluation and Approvals: Assess influencer content for quality, aesthetic appeal, and alignment with brand standards. Stay updated on trends in the influencer space, including hyperlocal influencers from Tier 2 and Tier 3 cities.
• Campaign Execution: Develop detailed briefs for agencies, tailored to specific campaign and business requirements
• Engagement Analysis: Evaluate influencer engagement metrics to determine suitability for continued partnerships
• Logistics Coordination: Work closely with the category team for creating jewellery sets as per availability/requirement and logistics team to dispatch and pickup said sets across locations
• Efficiency in Operations: Handle 50-60 influencer collaborations per month while maintaining organized records

2. User-Generated Content (UGC)

• Community Management: Oversee the CaratLane Expressions page on social platforms and strategize for growth and community engagement
• Content Curation: Evaluate UGC entries submitted via the Expressions website, select winners, and manage backend coupon code and jewellery distribution
• Utilisation: Develop creative ideas to generate more entries. Utilise the content received by consumers on our website, app and social platforms to strengthen advocacy
• Cross Functional: Work closely with Product and Tech team to continue building the platform to its full potential

3. CaratLane TV (CLTV)

• End to end execution: From building certain influencer marketing briefs as per CLTV requirements, to uploading said video and maintaining a database of video details for ease of analysing performance
• Research & Implementation: Understand and manage CLTV to maximize content value, avoid audience fatigue, and optimize brand representation
• Influencer & UGC Integration: Oversee content valuation and rotation between influencers and UGC for CaratLane TV (CLTV). Work towards this feature covers most of our catalogue through influencer marketing over time to help consumers discover products with ease
• Cross Functional: Work closely with Product and Tech team to continue building the platform to its full potential

4. Brand Partnerships

• Editorial Placements: Collaborate with magazines to secure editorial features, celebrity covers, and event placements as needed
• Platform Partnerships: Build and manage partnerships with social media platforms for collaborative campaigns aligned with brand objectives
• Opportunity Seeking: Keep a constant eye out to identify and bank on opportunities that would help the brand grow in any and every aspect

Qualifications & Skills:

• Experience: 2-4 years in influencer marketing
• Analytical Mindset: Ability to assess engagement metrics, audience demographics, and campaign ROI
• Creative Insight: Strong understanding of content aesthetics, video technicalities, and basic level copywriting for influencer content
• Organized Workflow: Proven ability to handle multiple projects simultaneously with detailed record-keeping
• Communication Skills: Excellent written and verbal communication to liaise with agencies, influencers, and internal teams
• Tech-Savvy: Familiarity with social media platforms and related metrics