Marketing Manager

Responsibilities: Primary duties and tasks the employee will perform on day-to-day basis.

Planning and Execution:

Develop and implement comprehensive marketing strategies to promote Cantiers MES solutions.

Collaborate with the leadership team to align marketing initiatives with overall business objectives.

Collaborate with sales and product teams to align marketing efforts with business objectives.

Brand Management:

Enhance and manage the Cantier brand to ensure consistent messaging and positioning across all channels.

Develop and oversee the execution of brand campaigns, ensuring they resonate with our target audience.

Lead Generation and Campaign Management:

Design and execute targeted marketing campaigns to generate qualified leads and support sales objectives.

Analyze campaign performance and adjust strategies to optimize results.

Digital Marketing:

Manage digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing.

Oversee the creation of high-quality content that drives engagement and supports our brand narrative.

Manage digital marketing campaigns across various channels.

Partnership and Channel Marketing:

Develop marketing programs to engage and support business partners in promoting Cantiers solutions.

Collaborate with partners to co-create marketing materials and campaigns that drive mutual growth.

Market Research and Analysis:

Conduct market research to identify trends, opportunities, and competitive landscape.

Use insights to inform marketing strategies and product positioning.

Event Management:

Plan and manage industry events, webinars, and trade shows to enhance brand visibility and generate leads.