Manager - Marketing - IT

Job Summary:

- The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our design and development services.

- This role requires a creative and analytical mindset to identify market trends, generate leads, and enhance our brand presence.

Key Responsibilities:

- Build and lead the marketing initiative and strategy at Byteridge.

- Foster strong working relationships with clients and stakeholders to ensure that Byteridge becomes a trusted partner and a long-time advisor for their requirements.

- Implement targeted marketing campaigns in order to increase brand awareness and conversion cycle by working closely with the Key Account Managers.

- Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc.

- The candidate would also be responsible for conducting outreach activities in terms of attending networking events, and reaching out to prospective clients via cold calls, cold emails, etc.

- Enhance Byteridge's positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers, especially including service offering content on the website, Blogs, POCs, Case Studies, Videos etc.

- Manage Byteridge's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design, and vendor interactions.

- Coordinating with internal and external content writers and designers.

- Running paid ads on Google (Search Engine Marketing), and social media platforms such as LinkedIn.

- Employer branding internally within the organisation and externally to the talent pool.

- Past exposure to employer branding initiatives is an advantage.

Qualifications:

- Bachelor's Degree in Marketing along with MBA (preferred).

- 6 to 10 years experience in the software industry

- Prior Business marketing experience required.

- Exceptional written, content development, presentation, and oral communication skills.

Competencies:

- Content writing is key.