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Burson Cohn & Wolfe

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16 Burson Cohn & Wolfe Jobs

Account Director - Corporate & Financial (Public Relations)

Burson

7-10 years

Mumbai

1 vacancy

Burson Cohn & Wolfe

posted 15d ago

Job Role Insights

Key skills for the job

Medical Billing Public Relations Recruitment Bfsi Content Management Talent Management

+ 2 more

Job Description

As an Account Director at BURSON you are responsible for supporting the senior management to contribute to the company s performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, generating new business, and developing strong teams. You are expected to be leader with leadership skills. You are also required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Burson is the global leader in communications, purpose built to create value for our clients through reputation.

What you ll do:

1. Media Relations:

Build and maintain strong relationships with senior editors and journalists
Secure media coverage for clients
Respond to complex media queries

2. Journalism:

Proven experience of at least 5 years as a journalist covering BFSI sector and capital markets
Excellent writing, editing, and communication skills.

3. Content Management:

Develop and implement content strategies for clients
Create and edit high-quality content
Ensure timely and effective content distribution

4. Business Development:

Support Directors and Senior Leaders in identifying opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunities.
Support our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunities.
Introduce existing clients to BURSON offices in other geographies to contribute to the regional/global growth of the company.

5. Talent Management:

Coach, mentor, and delegate responsibilities to junior staff
Foster teamwork and build morale and motivation within account teams ensuring that good performance and efforts are recognized.
Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment.
Support directors and senior leaders to help team members to identify development needs, acquire new skills and grow within the organization.
Provide continuous constructive feedback to team members- not just during performance reviews- to develop the next generation of client leaders.
Conduct learning and development programs and participate in staff retention initiatives.
Serve as a role model to the junior staff, embodying the values of the company.

6. Financial Management:

Know and meet billability targets.
Act as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicing.
Follow agency procedures for client budgets, budget tracking, contract approval and billing rates.
Support senior leaders to prepare and manage annual budgets and forecasts of projected income.
Manage your team and allocate resources for agency profitability.
Understand client contracts and assist with the development of detailed scopes of work.
Ensure that contracts and terms and conditions of businesses are issued and signed by all new clients prior to the commencement of work.
Support your director to contribute to BURSON s business plans to increase market share and profits.

Experience that contributes to success:

Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.
Between 7 to 10 years work experience in media relations, content management, public relations or the communications industry, out of which at least 4 years should be in an associate / director position servicing client.

Employment Type: Full Time, Permanent

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