As a Digital Manager, you will be expected to churn out creative content on a regular basis with the ability to recognize which social media platform would be apt for distribution of content. The candidate will be required to have the ability to spot trends in their early stage, and have a global outlook as well as have the ability to service clients.
Content Creation, distribution and amplification across multiple digital channels.
Sharing of ideas with the talent and their consequent execution, and distribution among the different channels and mediums
Photo and video editing through phone-based editing software.
Basic editing skills to enhance images/videos to aid in a quick turnaround time
Internal and external stakeholder management
Managing key members within the team as well as externally (with the talent s entourage family, friends, etc). Rearticulate to make it more palatable for external communication.
Create opportunities for monetisation through brand associations
The goal is to generate revenue via social media through current as well as potential future partners
Communication of key pointers around performances/sentiment on social media of the talent that will aid in PR coverage and/or brand deals
Managing video and photo shoots.
Brand related as well as personal photoshoots to be managed
Pitch executable content ideas customised to each talent s traits.
Present ideas to talents on a regular basis that fits within their personality
Stay up to date with latest trends in content creation and brand collaborations within the sports ecosystem. Be informed to stay ahead of the game with content ideas for the talent that s tailored to their personalities; look out for opportunities for potential brand collaborations
Stay up to date with digital trends as well as forecast potential trends
Jump on opportunities via trends to help increase reach/engagement of the talent, with trends that fit in line with their positioning and brand image
Preferred Specialization:
Stakeholder Engagement
Digital Strategy Development
Core Competencies
Performance assessment and associated regular reporting of data to internal and external stakeholders.
IP ideation and distribution; build monetizable creative assets for talents
Brainstorm with the talent team to help build IPs that fit within the respective talent s personalities. Help monetize the IPs.
Social media competence across different platforms: strategic and operational competence
Knowledge of all current social media channels as well as upcoming ones from a strategic as well as an operational level
Project management for special initiatives.
Oversee special projects around the talents from a content generation as well as execution perspective
Client servicing and expectations management
Bachelor s or Master s degree in Marketing, Digital Marketing, Business Administration, Communications , or a related field. Sports or entertainment specific experience would be ideal.
Equivalent experience in similar roles in private or public sector within India