Content Writer

Role & responsibilities

Content Creation:

• Write engaging, clear, and persuasive content for digital platforms such as blogs, articles, website copy, social media posts, product descriptions, and email campaigns.
• Research and gather information on industry trends, topics, and relevant subjects to create informative and compelling content that resonates with the target audience.
• Adhere to brand voice and guidelines to maintain consistency across all written materials.

SEO Optimization (Optional but Encouraged):

• If applicable, incorporate basic SEO practices into content, such as keyword usage, meta descriptions, headers, and internal linking.
• Assist in optimizing existing content for better search engine ranking, ensuring readability and alignment with user intent.

Collaboration:

• Work closely with other verticals to align content with overall marketing and business goals.
• Collaborate with designers, social media managers, and other content creators to deliver complete, multimedia-rich content pieces.

Content Proofreading & Editing:

• Review and edit content to ensure it is free of grammatical, spelling, and punctuation errors.
• Ensure that content is aligned with the companys tone, voice, and objectives, and maintains a high standard of quality.

Learning & Development (SEO & Digital Marketing):

• Stay up to date with content writing trends, basic SEO principles, and digital marketing tactics to improve personal skill set and contribute to the overall content strategy.
• Learn the basics of digital marketing techniques such as social media content creation, email marketing, and how to measure content