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Director, Search Engine Optimization (SEO)
Brilliant Earth
posted 12d ago
Job Role Insights
Key skills for the job
Job Description
- Serve as SEO subject matter expert across the company, leading the performance and growth of the SEO channel
- Partner with Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed
- Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results
- Measure and track site ranking factors, keywords, internal and external links, and site content
- Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting.
- Partner with Paid Media/SEM team to align paid and organic strategies
- Oversee and manage all link development processes and campaigns; manage any external SEO focused agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site.
- Scope and write development requirements for new website features; attend sprint planning meetings
- Analyze and report on results from new features to ensure continuous performance improvement
- Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies
- Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search
- Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets
- Utilize a test & learn mentality to drive continuously improved performance.
- Audit and monitor website performance, ensuring a seamless cross-device experience.
You re a great candidate if you have:
- 8-10+ years of SEO experience, either in-house or at an agency, eCommerce experience preferred
- Expert level understanding of technical SEO requirements
- Excellent understanding of web analytics (Google Analytics)
- Robust understanding of enterprise reporting tools (e.g. Domo)
- Robust ability to structure, analyze and report on results.
- Robust understanding of Ecommerce processes (product setup, inventory management, etc.)
- Expert level understanding of search engine ranking criteria, including local ranking factors
- Experience working SEO tools Ahrefs, Screaming Frog, Brightedge, Botify etc.
- Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites
- Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus)
- Ability to work with various types of data to develop and analyze trends and insights
- Experience leading cross functional teams to achieve / exceed goals
- Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross functional partners.
- High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint)
- Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus.
- Highly organized, accountable and attentive to details
- Understanding and acceptance of diversity, inclusion and belonging principles and best practices.
Employment Type: Full Time, Permanent
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