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Engaged Employer

Brand Liaison

Compare

4.4

based on 8 Reviews

9 Brand Liaison Jobs

Performance Marketing Expert

Brand Liaison India Private Limited

4.4

based on 8 Reviews

3-5 years

Chennai, Pune, New Delhi + 4 more

1 vacancy

Performance Marketing Expert

Brand Liaison

posted 5mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Google Analytics Campaign Management SEM Web Analytics

+ 3 more

Job Description

Location: Onsite

Job Type: Full-time

Experience Level: Mid-level

About Us:

Brand Liaison, established in 2014 and registered with the ROC, Ministry of Corporate Affairs, Government of India, stands as a trusted and reliable consultancy in the compliance management services.

With more than 10 years of experience in the industry, we offer comprehensive solutions tailored to meet the diverse needs of manufacturers and importers aiming to navigate the complex process of Indian approvals and certifications. At Brand Liaison, we understand the challenges of compliance management, and our team of seasoned experts, boasting both managerial acumen and technical proficiency, ensures seamless facilitation of services.

Job Overview:

The Performance Marketing Manager will be responsible for driving online traffic and generating leads through paid advertising channels such as Google Ads, Facebook Ads, LinkedIn Ads, and others. This role involves strategic campaign planning, execution, and ongoing optimization using data-driven insights. The ideal candidate will have a strong background in managing paid marketing campaigns, a deep understanding of analytics, and a focus on performance improvement.

Key Responsibilities:

Campaign Strategy: Develop and execute performance marketing strategies across paid channels (Google Ads, Facebook, LinkedIn, display advertising, etc.) to drive traffic, leads, and sales.
Paid Media Management: Plan, manage, and optimize paid media campaigns to maximize ROI, CPA, and other key metrics.
Data-Driven Optimization: Continuously monitor and analyze performance metrics using tools like Google Analytics, Facebook Insights, and other ad management platforms. Optimize campaigns based on data to improve performance.
Budget Management: Allocate and manage digital marketing budgets to ensure maximum impact while maintaining cost-effectiveness and tracking all spending.
A/B Testing: Implement and analyze A/B tests to improve ad copy, creative assets, landing pages, and overall conversion rates.
Keyword Research Ad Targeting: Perform keyword research, audience segmentation, and ad targeting to ensure campaigns reach the most relevant audience.
Landing Page Optimization: Collaborate with web developers and designers to optimize landing pages and funnels for better conversion rates.
Creative Collaboration: Work closely with the design team to develop creative assets (banners, videos, copy) for campaigns.
Performance Reporting: Provide regular performance reports with key insights and actionable recommendations to senior management, using metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
Trend Analysis: Stay updated on the latest performance marketing trends, best practices, and platform updates to ensure continuous growth and optimization.
Affiliate Marketing Management: Manage affiliate marketing programs and collaborate with external partners to drive additional traffic and conversions.

Qualifications:

Experience: Minimum 3-5 years of experience in performance marketing, with a track record of managing and optimizing paid campaigns.
Technical Skills: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and other major performance marketing platforms.
Analytics Proficiency: Strong understanding of web analytics tools such as Google Analytics, Google Tag Manager, and other tracking tools.
Campaign Management: Experience with managing budgets, pacing campaigns, and adjusting strategies to meet KPIs.
SEO/SEM Knowledge: Understanding of SEO principles and experience with SEM (Search Engine Marketing) and display advertising.
A/B Testing Expertise: Proven experience in running A/B and multivariate testing for campaign optimization.
Analytical Thinking: Strong analytical skills and the ability to interpret data to make informed decisions.
Communication Skills: Excellent communication and presentation skills, with the ability to report on campaign performance and insights.

Preferred Qualifications:

Certifications: Google Ads, Google Analytics, Facebook Blueprint, or other relevant certifications.
CRO Expertise: Experience with Conversion Rate Optimization (CRO) to improve lead generation.
Industry Knowledge: Experience working in the tech or IT sector is advantageous.

Benefits: