Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by Brand Liaison Team. If you also belong to the team, you can get access from here

Brand Liaison Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

9 Brand Liaison Jobs

Performance Marketing Expert

3-5 years

Chennai, Pune, New Delhi + 4 more

1 vacancy

Performance Marketing Expert

Brand Liaison

posted 5mon ago

Job Role Insights

Flexible timing

Job Description

Location: Onsite
Job Type: Full-time
Experience Level: Mid-level


About Us:
Brand Liaison, established in 2014 and registered with the ROC, Ministry of Corporate Affairs, Government of India, stands as a trusted and reliable consultancy in the compliance management services.
With more than 10 years of experience in the industry, we offer comprehensive solutions tailored to meet the diverse needs of manufacturers and importers aiming to navigate the complex process of Indian approvals and certifications. At Brand Liaison, we understand the challenges of compliance management, and our team of seasoned experts, boasting both managerial acumen and technical proficiency, ensures seamless facilitation of services.


Job Overview:
The Performance Marketing Manager will be responsible for driving online traffic and generating leads through paid advertising channels such as Google Ads, Facebook Ads, LinkedIn Ads, and others. This role involves strategic campaign planning, execution, and ongoing optimization using data-driven insights. The ideal candidate will have a strong background in managing paid marketing campaigns, a deep understanding of analytics, and a focus on performance improvement.

Key Responsibilities:
  • Campaign Strategy: Develop and execute performance marketing strategies across paid channels (Google Ads, Facebook, LinkedIn, display advertising, etc.) to drive traffic, leads, and sales.
  • Paid Media Management: Plan, manage, and optimize paid media campaigns to maximize ROI, CPA, and other key metrics.
  • Data-Driven Optimization: Continuously monitor and analyze performance metrics using tools like Google Analytics, Facebook Insights, and other ad management platforms. Optimize campaigns based on data to improve performance.
  • Budget Management: Allocate and manage digital marketing budgets to ensure maximum impact while maintaining cost-effectiveness and tracking all spending.
  • A/B Testing: Implement and analyze A/B tests to improve ad copy, creative assets, landing pages, and overall conversion rates.
  • Keyword Research Ad Targeting: Perform keyword research, audience segmentation, and ad targeting to ensure campaigns reach the most relevant audience.
  • Landing Page Optimization: Collaborate with web developers and designers to optimize landing pages and funnels for better conversion rates.
  • Creative Collaboration: Work closely with the design team to develop creative assets (banners, videos, copy) for campaigns.
  • Performance Reporting: Provide regular performance reports with key insights and actionable recommendations to senior management, using metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Trend Analysis: Stay updated on the latest performance marketing trends, best practices, and platform updates to ensure continuous growth and optimization.
  • Affiliate Marketing Management: Manage affiliate marketing programs and collaborate with external partners to drive additional traffic and conversions.


Qualifications:
  • Experience: Minimum 3-5 years of experience in performance marketing, with a track record of managing and optimizing paid campaigns.
  • Technical Skills: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and other major performance marketing platforms.
  • Analytics Proficiency: Strong understanding of web analytics tools such as Google Analytics, Google Tag Manager, and other tracking tools.
  • Campaign Management: Experience with managing budgets, pacing campaigns, and adjusting strategies to meet KPIs.
  • SEO/SEM Knowledge: Understanding of SEO principles and experience with SEM (Search Engine Marketing) and display advertising.
  • A/B Testing Expertise: Proven experience in running A/B and multivariate testing for campaign optimization.
  • Analytical Thinking: Strong analytical skills and the ability to interpret data to make informed decisions.
  • Communication Skills: Excellent communication and presentation skills, with the ability to report on campaign performance and insights.
Preferred Qualifications:
  • Certifications: Google Ads, Google Analytics, Facebook Blueprint, or other relevant certifications.
  • CRO Expertise: Experience with Conversion Rate Optimization (CRO) to improve lead generation.
  • Industry Knowledge: Experience working in the tech or IT sector is advantageous.
Benefits:
  • Opportunities for professional growth and development.
  • Paid training and certification programs.
  • Collaborative and innovative work environment.

Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

What people at Brand Liaison are saying

What Brand Liaison employees are saying about work life

based on 8 employees
67%
80%
100%
Flexible timing
Monday to Friday
Day Shift
View more insights

Brand Liaison Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

Compare Brand Liaison with

Adfactors PR

3.5
Compare

Edelman

3.7
Compare

Genesis BCW

3.3
Compare

Perfect Relations

4.0
Compare

Avian WE

3.1
Compare

Value 360 Communications

3.7
Compare

PR Pundit

2.6
Compare

Madison Pr

4.8
Compare

Kaizzen PR Services

3.1
Compare

TCS

3.7
Compare

Accenture

3.8
Compare

Wipro

3.7
Compare

Cognizant

3.8
Compare

Capgemini

3.7
Compare

HDFC Bank

3.9
Compare

Infosys

3.6
Compare

ICICI Bank

4.0
Compare

HCLTech

3.5
Compare

Tech Mahindra

3.5
Compare

Genpact

3.8
Compare

Similar Jobs for you

Digital Marketing Executive at Chromatic Infosystems Pvt Ltd.

Navi Mumbai, Mumbai

1-5 Yrs

₹ 3-7 LPA

Digital Marketing Manager at Akkenna Animation And Technologies

Coimbatore

2-4 Yrs

₹ 4-6 LPA

Digital Marketing Professional at Quality HUB India

Dharuhera

2-5 Yrs

₹ 3-7 LPA

Performance Marketing Manager at Digidarts Marketing

Delhi/Ncr, Gurgaon / Gurugram + 1

6-11 Yrs

₹ 10-18 LPA

Digital Marketing Manager at KITLABS Inc

Mohali

5-10 Yrs

₹ 8-12 LPA

Digital Marketing Manager at DigiLantern

5-6 Yrs

₹ 10-12 LPA

Digital Marketing Manager at InspironLabs Software Systems Pvt Ltd

3-5 Yrs

₹ 7-12 LPA

Digital Marketing Manager at Sohum Developers

Bangalore / Bengaluru

3-6 Yrs

₹ 5-8 LPA

Marketing Specialist at SocialPilot

1-3 Yrs

Not Disclosed

Digital Marketing Lead at Kimberly-Clark Corporation

Mumbai

5-10 Yrs

₹ 7-12 LPA

Performance Marketing Expert

3-5 Yrs

Chennai, Pune, New Delhi +4 more

5mon ago·via naukri.com

Laravel11 Developer With MongoDB ( Immediate Joiner )

5-8 Yrs

Delhi/Ncr

2d ago·via naukri.com

Email & WhatsApp Marketing Executive

4-5 Yrs

Delhi/Ncr

16d ago·via naukri.com

Content Writer ( B2B)

3-5 Yrs

Delhi/Ncr

20d ago·via naukri.com

Technical Coordinator

1-2 Yrs

New Delhi

2mon ago·via naukri.com

Telemarketing Executive B2B

3-7 Yrs

Chennai, Pune, New Delhi +4 more

5mon ago·via naukri.com

Content Writer

3-4 Yrs

Chennai, Pune, New Delhi +4 more

5mon ago·via naukri.com

Digital Marketing Specialist

3-4 Yrs

Chennai, Pune, New Delhi +4 more

5mon ago·via naukri.com

Full Stack Laravel Developer

4-8 Yrs

New Delhi

5mon ago·via naukri.com
write
Share an Interview