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9 Brand Liaison Jobs

Digital Marketing Specialist

3-4 years

Chennai, Pune, New Delhi + 4 more

1 vacancy

Digital Marketing Specialist

Brand Liaison

posted 5mon ago

Job Description

  • Digital Strategy: Develop and implement comprehensive digital marketing strategies to achieve company goals, including lead generation, customer acquisition, and brand visibility.
  • SEO SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to increase organic traffic and improve search rankings.
  • Content Marketing: Collaborate with the content team to create and distribute engaging content (blogs, infographics, videos) across digital platforms to attract and retain target audiences.
  • Social Media Marketing: Plan and execute social media strategies across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube, engaging with followers and building a strong social media presence.
  • Email Marketing: Create and manage email campaigns, including newsletters, promotions, and drip campaigns, to engage prospects and customers and drive conversions.
  • Analytics Reporting: Use analytics tools like Google Analytics, SEMrush, and social media insights to monitor campaign performance and generate actionable insights for improvement.
  • Lead Generation: Implement and manage online lead generation campaigns through digital channels, including landing pages, conversion funnels, and paid advertising.
  • Website Management: Collaborate with web developers and designers to ensure the website is up to date, user-friendly, and optimized for conversions.
  • Influencer and Affiliate Marketing: Identify and collaborate with industry influencers, partners, and affiliates to expand brand reach and credibility.
  • Brand Consistency: Ensure all digital marketing efforts align with the company s brand messaging and visual identity.
  • Stay Updated: Keep up with the latest trends, technologies, and best practices in digital marketing to maintain competitive positioning.
Qualifications:
  • Experience: Minimum 3-4 years of experience in digital marketing or a related role.
  • Technical Skills: Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, SEMrush, HubSpot, or similar platforms.
  • SEO SEM Knowledge: Solid understanding of SEO principles and experience managing PPC campaigns on Google and social media platforms.
  • Creativity: A creative mindset with the ability to develop innovative ideas for content, campaigns, and customer engagement.
  • Analytical Thinking: Strong analytical skills with the ability to interpret data and create actionable insights for campaign optimization.
  • Communication: Excellent written and verbal communication skills.
  • Time Management: Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
  • IT Industry Knowledge: Experience working in the tech or IT industry is a plus.
  • Certifications: Google Ads, Google Analytics, HubSpot, or other relevant digital marketing certifications are desirable.
  • CRO Expertise: Experience with Conversion Rate Optimization (CRO) strategies is a plus.

Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

What people at Brand Liaison are saying

5.0
 Rating based on 1 Digital Marketing Specialist review

Likes

Very Supportive Team and Career Growth Opportunities

  • Salary - Good
  • +3 more
Dislikes

Office Space - It can be improved for a more comfortable & productive environment.

Read 1 Digital Marketing Specialist review

Digital Marketing Specialist salary at Brand Liaison

reported by 2 employees with 3-7 years exp.
₹5.7 L/yr - ₹7.2 L/yr
8% less than the average Digital Marketing Specialist Salary in India
View more details

What Brand Liaison employees are saying about work life

based on 8 employees
67%
80%
100%
Flexible timing
Monday to Friday
Day Shift
View more insights

Brand Liaison Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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