BotLab Dynamics - Manager - Marketing (1-4 yrs)

We are looking for a Marketing Executive with minimum 4 years of experience in social media marketing and paid advertising, specifically for international markets. The ideal candidate should have expertise in Meta, Youtube and LinkedIn Ads, and a strong understanding of global audiences.

Key Responsibilities:

Social Media Strategy & Management:

- Develop and execute multi-region social media campaigns across Social Media platforms.

- Create and manage content calendars tailored for different international audiences.

- Collaborate with designers and copywriters to create high-quality content that resonates with diverse demographics.

Analytics, Reporting & Optimization:

- Track and analyze key performance metrics (CTR, CPC, ROI, Engagement Rates, etc.).

- Use Facebook Ads Manager, LinkedIn Analytics, and other tools to generate reports and derive actionable insights.

- Optimize campaigns based on data-driven decisions and market trends.

Competitor & Market Analysis:

- Monitor global social media trends, competitor campaigns, and industry insights.

- Adapt strategies based on changing algorithms and audience behavior across different countries.

Community Engagement & Reputation Management:

- Manage DMs, comments, and interactions to ensure a strong brand presence.

- Engage with influencers, partners, and communities in different regions to build brand awareness.

Requirements:

- 4 years of experience in brand marketing & paid ads (international markets preferred).

- Strong expertise in Facebook Ads, Instagram Ads, LinkedIn Ads, and other international platforms.

- Experience in multi-country campaign management and localization.

- Excellent content creation & copywriting skills for different regions and cultures.

- Strong understanding of social media trends, algorithms, and best practices worldwide.

- Basic knowledge of graphic design tools like Canva (a plus).

Perks & Benefits:

- Opportunity to work with global brands and audiences.

- Professional growth & learning opportunities.

- Dynamic and creative work environment.