Asst. Manager/Sr. Officer - Marketing

Role & responsibilities

Key highlights of the role are listed below (purely indicative and not limiting):

This position is responsible managing the day to day functioning of the department.

The role and responsibilities of this position includes:

Being part of the Brand & Marketing Communications team, main responsibilities will be to develop & implement marketing strategies to promote BOBCARDs products & services and push them from awareness to conversion funnel with the ultimate goal of enhanced brand equity.

• Working closely with the reporting manager to execute the marketing strategy and communication activities according to our marketing plan.
• Taking full ownership of managing the yearly email marketing calendar, product collateral development, and updating the offers page regularly.
• Understanding various target groups. Gathering information for topics to be written, by mapping situations/events, our offerings, and brand connect.
• Setting vision & KPIs to enhance brand equity with a roadmap to achieve the same using various communication formats and industry trends
• Managing relationships with a variety of partners including creative agencies, execution & tech vendors.
• Aiding in building the BOBCARD brand by sharing various content and marketing ideas.

Applicants should possess the following attributes:

• Must be strong in content for branding activities, storytelling, industry trends, etc. Preferably with an advertising agency background.
• Very good presentation, writing, and excellent communication skills (English and Hindi, written and spoken).

Decision-making & problem-solving skills. Disciplined, strong interpersonal skills, and a quick learner. Good team player in cross-functional teams.