Lead Brand Communication

Role & responsibilities

• Develop and implement comprehensive branding strategies
• Lead the content development of integrated advertising campaigns across multiple channels, including digital, print, social media, and more
• Work closely with the Strategic creative partner in planning and delivering content
• Ability to creatively integrate various media vehicles across channels to deliver consistent brand messaging impacting brand equity scores quarterly
• Constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints
• Collaborate with cross-functional teams to ensure that the brand messaging is integrated into all aspects of the business, including product development, consumer experience and communications
• Influencer strategy development, management and execution at large scale, National content partnerships / alliances
• Lead, mentor, and manage a team of creative professionals, fostering a culture of innovation, excellence, and collaboration
• Monitor industry trends, market insights, and consumer behavior to adapt strategies and stay ahead of the competition
• Oversee media budgets for ATL, BTL and PR and performance metrics to ensure campaigns meet objectives and deliver ROI
• Responsible to drive Brand funnel movements (TOM, SPONT, consideration and usage) which are measured through Brand Tracks

Preferred candidate profile

• Experience as a leader in developing strategic content with progressive levels of seniority and responsibility.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content. Hands on experience to drive large scale and ongoing TVC, digital films and social content understanding of process, equipment and handling of production units / agency partners
• Knowledge of media planning, distribution, measurement, optimization and syndication.
• Strategic planning and presentation; excellent written and verbal communications.
• Analytical mind-set to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Deep understanding of both offline and online Channels
• Full-scale experience of working with any of the Top 5 creative agencies’ in India – likes of Leo Burnett, O&M, Lintas etc.
• Experience in setting up influencer and brand partnerships at large scale
• Ability to inspire, lead and influence through Cross-functional collaboration
• Conceptual clarity on Brand Funnel, Positioning and Key brand levers
• Experience in qualitative research, micro trends and capturing the spirit of the times.
• Excellent communication skills both verbal and written.
• Team Management