Area Sales Manager

An Area Sales Manager in the medical devices industry plays a crucial role in driving sales performance, managing relationships with healthcare providers, and ensuring the company's products are effectively marketed and distributed within a specific geographic region.

Role & responsibilities

1. Sales and Business Development:

• Sales Strategy & Planning: Ability to develop and execute sales plans to achieve revenue targets and market share growth within the assigned region.
• Lead Generation & Prospecting: Identifying potential customers (e.g., hospitals, clinics, private practices, distributors) and creating a pipeline for new business opportunities.
• Negotiation Skills: Expertise in negotiating contracts and pricing agreements with healthcare providers, distributors, and purchasing departments.
• Account Management: Building and maintaining long-term relationships with key accounts, ensuring customer satisfaction and loyalty.
• Sales Forecasting: Ability to analyze market trends and customer data to predict sales performance and plan effectively for future growth.

2. Product Knowledge and Technical Expertise:

• In-depth Product Knowledge: Strong understanding of the company's medical devices, including their features, benefits, applications.

3. Communication and Interpersonal Skills:

• Effective Communication: Clear and concise communication skills, both written and verbal, to present product information and sales proposals to medical professionals and decision-makers.

4. Market Intelligence and Competitor Analysis:

• Market Research: Conducting research on market trends, customer needs, and competitor activities within the assigned territory.
• Competitive Analysis: Monitoring competitor products, pricing, and marketing strategies to stay competitive and identify new business opportunities.

5. Sales Operations :

• Territory Management: Managing a geographically defined territory, ensuring sales goals are met while optimizing time and resources.

6. Problem-Solving and Critical Thinking:

• Conflict Resolution: Effectively handling customer objections and resolving conflicts or complaints to maintain a positive relationship.

7. Leadership and Team Management:

• Collaboration with Field Teams: Collaborating with technical or clinical support teams to provide customers with the best service and expertise.

8. Customer Focus and Relationship Building:

• After-Sales Support: Ensuring effective after-sales service, including product troubleshooting, addressing complaints, and facilitating product training or demonstrations.

9. Time Management and Organizational Skills:

• Prioritization: Ability to prioritize activities effectively, balancing customer needs, sales targets, and administrative tasks.
• Project Management: Organizing and managing multiple customer accounts, product launches, or promotional campaigns within the region.

Preferred candidate profile

Candidate who has proven experience in handling medical devices sales is preferred.

Perks and benefits

Salary (as per industry norms)

Incentives (as per targets set)

Other Reimbursements