Digital Marketing Manager

Role & responsibilities

• Develop and implement effective digital marketing strategies for both organic (unpaid) and paid growth.
• Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.
• Optimize website content and structure for SEO to increase visibility and traffic.
• Conduct keyword research, competitor analysis, and performance tracking for SEO.
• Conduct in-depth link analysis by evaluating multiple link data points and properties.
• Creating backlinks and performing other off-page activities.
• Manage social media channels by creating, scheduling, and analyzing engaging content.
• Monitor and report on website and social media analytics to measure performance and suggest improvements.
• Collaborate with the team to create compelling content, including blogs, social posts, and email campaigns.
• Plan, script, and execute client testimonial video shoots, ensuring high-quality deliverables.
• Coordinate with clients to capture authentic feedback and success stories.
• Assist in the planning and execution of paid marketing campaigns across platforms like Google Ads and social media.
• Support budget allocation, ad creation, and campaign performance tracking.
• Work closely with designers, developers, and other stakeholders to ensure consistent branding and messaging.
• Stay updated on industry trends and emerging digital marketing tools and techniques.

Preferred candidate profile

Perks and benefits