Sales Manager

• DESIGNATION: MANAGER ROLE: OFF- PREMISE
  DEPARTMENT: SALES LOCATION: ODISSA, Sambalpur
  ABOUT THE ROLE
  Strong focus on driving & maximizing sales volume, distribution & Brand execution. Sharp focus will be on reaching new customers and extending the Bira 91 brand and experience to the masses.
  Role and Responsibilities:
  • Sales Execution
  ✓ Responsible for ensuring secondary sales, establishing relationships with decision makers and influencers, running promotional activities at regular intervals along with identifying outlet level opportunities for placement of POSMs.
  ✓ Build Bira91 market leadership through out of the box thinking by constant consumer
  interaction, working on feedback to create consumer delight, and constantly tracking the
  competition moves and accordingly acting on it.
  ✓ You will serve as the torchbearer of the Bira 91 brand, ensuring deep market penetration
  through consistent stock replenishment and effective process management.
  • Distribution & Activations
  ✓ Maintain a relentless focus on dominating the retail universe Wine & Beer Outlets, ensuring
  ubiquitous distribution across the area assigned.
  ✓ Responsible for activations and enrolling outlets which includes positioning Bira91
  products/brand, product placement through various trade offers, schemes.
  ✓ Lead the commercial discussions with outlets and signing new contracts.
  • Innovative Partnerships
  ✓ Responsible for finding and building unorthodox opportunities to occupy the mindshare of the young consumer in the cluster through a variety of partnerships with independent creative professionals (artists, musicians, entrepreneurs), creating and scaling unique POS promotions and executing outreach campaigns.
  • Team Management & Leadership
  ✓ Responsible for building a high potential sales team.
  ✓ Ensuring that the sales team consists of the right caliber people who are motivated and trained to achieve ambitious business plans consistently.
  • Analytical thinking & Problem Solving
  ✓ Identify and address sales-related issues promptly and effectively.
  ✓ Develop innovative solutions to overcome obstacles and drive sales growth.
  ✓ Use a strategic thinking approach to anticipate potential challenges and implement proactive measures.
  ✓ Analyze sales data to identify trends, opportunities, and areas for improvement.
  ✓ Utilize data-driven insights to make informed decisions and optimize sales strategies.
  ✓ Continuously monitor market conditions and competitor activities to stay ahead of the curve.
  WHO YOU'LL WORK WITH
  About the Department Sales department develops and implements strategies to maximize sales, increase market share, and enhance customer relationships. It is a critical component of the company, playing a significant role in achieving overall business objectives.
  About the Function Area: Sales department at Bira91 undertakes comprehensive market analysis to understand trends, consumer behavior, and the competitive landscape, identifying opportunities for growth. Developing and executing robust sales strategies and campaigns is key to meeting revenue targets, while customer relationship management focuses on building and maintaining strong relationships with distributors, retailers, and key accounts. Effective product promotion, including organizing events and tastings, increases product visibility and consumer interest. Continuous sales reporting allows for monitoring performance, analyzing data, and providing insights for ongoing improvement. Efficient distribution management ensures products reach various sales channels effectively, and competitive pricing strategies are set to attract customers while maintaining profitability.
  Key Stakeholder Internal: Leadership, Production, Finance External: Distributor, Retailers, Suppliers
  SKILLS REQUIRED
  1. Experience
  ✓ 3-5 years of experience in Sales, Trade Marketing function in FMCG, Durables,
  Telecom, and Beverages/Alco Beverages.
  2. Soft skills
  ✓ You Should possess excellent verbal and written communication skills, to convey
  product information, and present the value proposition to convince
  customers/stakeholders.
  ✓ Aiming high, passion to build, first principles thinking with creative out of the box
  thinking.
  3. Premium Focus
  ✓ You should understand "Beverage" as a product category and have a broad
  understanding of market dynamics, consumer, trends, and market players.
  ✓ You should have exceptional interpersonal skills and the ability to build and maintain
  strong relationships with key stakeholders, such as bar owners, restaurant
  managers, distributors, and retailers. Build a commercially beneficial relationship
  with retailers/distributors.
  4. Analytical Ability
  ✓ You should understand various levels of business & their interlinkages.
  (Mix/Margins/Cost etc.) and make commercially profitable business decisions to
  drive business growth.
  ✓ You should have a structured thinking process in identifying solutions. Ability to
  gather, interpret & evaluate data to identify patterns, trends & insights. Can suggest
  solutions based on data analysis to solve business problems.
  

WHO WE ARE
A refreshingly modern beer brand imagined in India, with the effect of unleashing our inner self that is playful, friendly, smart, and slightly odd creature inside all of us. Bira 91 aspires to bring flavourful beers to the new world. As one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 1000 towns and cities spread across 24 countries and brews its beers across six breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful.
Established in 2015, Bira 91 is driven by a dynamic team of over 1000 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan. Our Brand Promise is to reach the community of beer drinkers which is urban, diverse, tech-immersed, and are discovering new flavors. Our core consumers are new beer drinkers including those becoming of legal drinking age.
Learn more at www.bira91.com and follow us on Twitter, Instagram, LinkedIn, and Facebook.
CULTURE
We build a culture of ONE TEAM! We are in this together. We believe that we are here to craft the
future, and only we can get it done!
MAKEPLAY is who we are and what we bring with our love for our Flavorful Beers! LEADERSHIP PRINCIPLES We set the highest standards of performance for ourselves by not settling for mediocrity. We strive to be the best in the world by constantly learning, refining, improving, and course correcting as quickly as possible.With Mysore Brewery already at Net Zero since 2023, Bira 91 is on a mission to become a Net-Zero carbon emissions company by 2025. We plan to achieve this goal by making a shift towards clean energy and consuming 60% lesser energy, halving water consumption, making packaging sustainable and ensuring that
no waste is sent to landfills.

WHAT WE BRING FOR YOU!
▪ MEDICAL INSURANCE - Hospitalization cover for employee & family
▪ LIFE INSURANCE - Coverage of 3x of Annual Fixed Compensation
▪ PARENTAL MEDICAL INSURANCE - Self-funded Insurance cover for parents
▪ PERSONAL ACCIDENT INSURANCE - Coverage of 20 lacs
▪ POSITIVE MENTAL WELLNESS - Employee assistance for mental well being
▪ MARRIAGE GIFT - Cash gift on employees marriage
▪ DOCTOR CONSULTATIONS - Unlimited Doctor tele- consultations for Employee & Family
▪ GENERAL LEAVES - 30 days of leave annually
▪ FLEXIBLE SALARY STRUCTURE - National Pension scheme, Meal vouchers & CTC
reimbursements
▪ MATERNITY LEAVE - 26 weeks of Maternity leave
▪ BIRTHDAY / SPECIAL OCCASION LEAVE - One day of Leave on Birthday/ Special occasion
▪ PARENTAL & CHILD ADOPTION LEAVE - 20 days of parental leave
▪ EMPLOYEE DISCOUNTS - Discount on company merchandise & case discounts
At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to and if thats what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!