Head - Marketing & Distribution - FMCG/Fertilizer/Pesticide/Chemical/Paint Industry (13-17 yrs)

Roles & Responsibilities :

- Develop execute & deliver overall Brand and Marketing strategy for entire portfolio - focus segments, products, geographies. Achieve annual budgets for product volumes and margins.

- Draw the annual marketing budgets and monitor the actuals vs the Budget.

- Develop and execute brand strategy along with media manager and category managers.

- Review performance of marketing strategy and its execution and make corrections wherever required.

- Actively drive the media strategy (ATL, BTL) to achieve desired results.

- Actively drive the Digital Marketing Strategy to achieve desired objectives.

- Manage and develop innovation funnel and strengthen NPD (Unique to Category Products, differentiated price points, new opportunities & Functionally differentiated products) processes and consistently reduce time to market for New Products. Also work out Innovative Packaging and designs.

- Approve category decisions on NPD, pricing, marketing allocation amongst dealers, influencers, and consumers.

- Drive market specific activations to ensure key products / categories are used to grow brand salience and market share.

- Develop and execute communication plans with focus on marketing objectives. Digital performance marketing to fuel growth of the service business.

- Review and support category managers in executing category/product strategy.

- Coach and develop team.

- Strengthen and implement overall marketing related processes and systems.

- Event management (like annual conference, corporate promotional activities, dealers conference, new product launch, etc.)

- Monitoring competitor's activities, data analysis and presentation.

- Conducting market research / Brand Track / consumer / Influencer Insights, concept development for existing and new products.

- Design and delivery of training programs for sales force in co-ordination with sales on issues relating to products.

- Co-ordination with Production / R&D / Purchase / CQC / Technical etc. on production, quality on product related issues.

- Managing Dealer / Influencer Loyalty Club Programs and coordinating with sales team on field level activities

- Supporting the sales team through ventures, ideas, promotions, journals etc.

- Responsible for guiding and motivating departmental people in day-to-day functioning & grievance handling.

- Build sustainable position of the company's Brand in the building materials market leading to better brand conversion scores at Point of Sales.

- Develop a strong marketing organization through people, processes, systems & strategies and review the same.

- Significant experience in positions of Marketing responsibility in FMCG, consumer durables/equivalent business (preferably MNC)

- Strong marketing function expertise - advertising, product management, research

- Good experience and understanding of digital marketing and data.

Competencies :

- Think and Act Strategically - Ability to develop strategies based on a deep understanding of the business environment, market needs and global trends and effectively deploy strategy into strategic initiatives and actions, while managing risks effectively.

- Execution Excellence - Ability to plan and execute effectively, leveraging all possible resources. Effectively balance goal achievement with process rigor.

- Innovation led Change - Ability to develop innovative strategies that help to maintain the competitive edge, and leverage innovation as an opportunity to lead change and transformation within the organization

- Building High Performance Teams - Ability to leverage self and collective capabilities to work seamlessly. Support and encourage cooperation across all the teams. Ensure that team consistently delivers high performance to the organization.

Experience:

- Significant experience in positions of Marketing responsibility in FMCG, Fertilizer/Pesticide/Chemical,Paint (preferably MNC)

- Strong marketing function expertise - advertising, product mgmt, research

- Good experience and understanding of digital marketing and data

- Work experience of 13-17 years

Qualification: MBA from reputed business school (top 10 school)

Reporting to : Business Head