Business Development Manager - Broadband Franchise

BDM - Broadband Franchise:

#BAL_DTH

BDM- Broadband Franchise

" Current wired broadband sizing n India is estimated at30 Mn, with government PSUs (BSNL & MTNL) serving 13 Mn, the Privateplayers (Airtel/ ACT, Hathaway etc.) serving 7 Mn and another 10 Mn ofunreported base, served by smaller LCOs in partnership with MSOs/ ISPs. Thistranslates to mere 10% household penetration, much lower than average 50%worldwide and 90%+ in Europe & US. In contrast, India has a total base of167 Mn linear TV customers over DTH/ Cable, clearly demonstrating the hugemarket for media consumption in India, which are potential for Homes Broadband.There are estimated 60K Local cable operators, who provide Cable TV services bylaying OH coaxial cable (in tie up with MSOs, estimated 6K), with estimatedcustomer base of 10 Mn, in Tier I, II & III towns. We intend toaggressively pursue this opportunity. The Business development Manager has toconstantly travel to identified cities and align pre launch activities fromidentification to onboarding LCO as per the set

Key Deliverables

Cluster identification for cities shortlisted

Market potentialassessment & inputs to network planning team on rollout areas

LCO Management:Identification, onboarding, training, billing, new acquisition

Home pass roll out in approved clusters with testing ofeach network element

LCO training on Airtel systems, apps & processes

Skills Required

Strong Execution Skill.

High Adaptability with structured thinking & decisionmaking

Stake holder management and collaboration

Ability to lead multi geography ecosystem and manage alarge no. of partners

Excellent communication skills

Entrepreneurial with good financial controls

Market planning

Difficult situation negotiations skills

Educational Qualifications

Full Time graduate, preferably MBA/ PGDM

Work Experience

2+ years of Sales Experience, Preferably Telecom/FMCG