Beyond Key - Product Marketing Specialist (4-5 yrs)

About Beyond Key:

We are a Microsoft Gold Partner and a Great Place to Work-certified company.

"Happy Team Members, Happy Clients" is a principle we hold dear.

We are an international IT consulting and software services firm committed to providing.

Cutting-edge services and products that satisfy our clients' global needs.

Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals.

Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them.

Position Overview:

A Strategic Marketer to act as a layer between marketing execution and the product team.

This role requires a creative marketing mindset to drive strong market entry, compelling positioning, and an optimized content funnel for lead generation and conversion.

Ideal candidates should have 4-5 years of experience in managing and ideating marketing programs.

Key Responsibilities:

Positioning & Messaging:

- Craft unique value propositions and core messaging frameworks tailored to different audience segments.

- Develop brand storytelling that resonates with customers.

Creative Content & Hook Ideation:

- Brainstorm content hooks and narratives to engage different customer personas.

- Ideate viral content angles, leveraging emotional storytelling, data-backed insights, and innovative formats.

- Collaborate with execution teams: designers, copywriters, and video producers to develop high-impact creative assets.

Marketing Funnel Optimization:

- Define the full-funnel content strategy, from awareness to conversion.

- Ideate lead magnets, webinars, case studies, and interactive content to nurture prospects.

- Optimize landing pages, ads, and email sequences for maximum conversion.

Campaign Execution & GTM Alignment:

- Work closely with marketing teams to ensure GTM execution aligns with strategic positioning.

- Develop and oversee multi-channel marketing campaigns (organic, paid, partnerships, influencer collaborations).

Performance Tracking & Iteration:

- Monitor KPIs, campaign analytics, and customer feedback to refine GTM tactics.

- Iterate based on insights to enhance message resonance and conversion rates.