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57 Becton Dickinson Jobs

Deputy Manager, Omnichannel Digital Marketing

3-6 years

Gurgaon / Gurugram

1 vacancy

Deputy Manager, Omnichannel Digital Marketing

Becton Dickinson

posted 4mon ago

Job Description

  • This position will be responsible for driving implementation and effectiveness of omni-channel customer outreach across platforms to enhance customer reach and improve customer experience.
  • Person will be accountable for bringing commercial success with focus on tracing and optimizing success factors
Principal Responsibilities
Your responsibilities will include
  • Co-create and drive omni-channel digital campaigns across website, social media, marketing automation tools and all other relevant tools to deliver strong Return on Investment (RoI)
  • Construct Go-To-Market plans as per business objectives
  • Design workflows and customer journey for the campaigns
  • Develop customer segmentation and buyer s personas
  • Maintain customer database for effective outreach
  • Track industry trends and provide innovative approach towards customer engagement
  • Align with business units for streamlining digital adoption and add value
Unique Knowledge Skills
  • Experience of organising paid ads in platforms like - google, social media, 3rd party websites, remarketing, etc. with minimum annual budget spent of 1 cr.
  • Strong understanding of content marketing
  • Knowledge of platforms like Salesforce, Marketo, HubSpot, Adobe Experience Manager, etc.
  • Innovative, strategic, and creative thinker
  • Strong communication and presentation skills
  • Process Orientation
  • Execution expert
SUCCESS FACTORS
  • Quick learner, pro-active
  • Business acumen
  • Strategic agility
  • Team Player
  • Cross BU Engagement
  • Result oriented

Employment Type: Full Time, Permanent

Read full job description

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Flexible timing
Monday to Friday
No travel
Day Shift
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Becton Dickinson Benefits

Health Insurance
Job Training
Soft Skill Training
Work From Home
Team Outings
Cafeteria +6 more
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