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332 Schneider Electric Jobs
Senior Manager Digital Marketing
7-10 years
Bangalore / Bengaluru
1 vacancy
Senior Manager Digital Marketing
Schneider Electric
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Title: Senior Manager Digital Marketing
The Senior Digital Marketing Manager would be a key member of Digital Marketing Team for Greater India Zone. He/She would be managing the Email Marketing domain using the Salesforce Marketing Cloud (SFMC) and Other tools, working with Marcom Teams to create cutting edge email marketing campaigns to engage the target audience. Beyond the Email Marketing responsibility, this person would also be involved in other areas of digital marketing like Social Media, Paid Media, Performance Marketing, Digital Analytics and more.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies, with a focus on Email marketing, account-based marketing (ABM), and performance marketing to drive lead generation, customer acquisition and engagement.
Utilize data-driven insights to optimize campaign performance and enhance customer engagement throughout the sales funnel to grow sales pipeline and revenue closure
Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation)
Create curated content and personalization to deliver the right message to the right audience at the right time.
Plan & execute drip campaigns that nurture leads and retain customers.
Enchant our subscribers with compelling storytelling, smart creativity and mystical calls to action that drive engagement and conversions.
Creativity to design visually stunning and responsive email templates based on deep customer insights
Set campaign objectives, metrics, and KPIs, while providing regular reporting to stakeholders and identifying opportunities for growth and continuous improvement.
Monitor, calculate & measure Customer metrics like Impressions, Conversion rates, Acquisition costs, CPL, CTR, ROAS, CLV
Drive strong digital engagement growth including MAU (Monthly Active Users), Recurring Active Users (RAUs), Growth in Website Visits etc.
Handle special projects including around MySchneider, Performance Marketing, Digital Analytics, Social Media & more
Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives, fostering a culture of creativity, innovation, and excellence.
Master s degree in Marketing, Business, or related field.
7-10 years of progressive experience in digital marketing, with a demonstrable track record of success in Email marketing, ABM, and performance marketing.
Experience of working with reputed companies, B2B experience is strongly preferred.
Expertise in leveraging Sales and Marketing automation platforms, CDP, CRM systems, and analytics tools to drive campaign effectiveness.
Strong understanding of B2B marketing dynamics and proven experience in top B2B companies
Proficiency in digital marketing tools and platforms such as Salesforce Marketing Cloud SFMC, SFDC, CDP, Google Ads, Facebook Ads Manager, Adobe Marketo, and marketing analytics tools.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Exceptional analytical, communication, and leadership skills with a keen eye for detail
Strong interpersonal skills and ability to work in a fast-paced matrix organization.
Employment Type: Full Time, Permanent
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(based on 221 Schneider Electric interviews)
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Company Website
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26%
23%
12%
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7%
5%
16% candidates got the interview through other sources.
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What people at Schneider Electric are saying
Senior Manager Digital Marketing salary at Schneider Electric
reported by
1
employee
with 3
years exp.
₹14.5
L/yr - ₹18.6
L/yr
15%
less
than the average Senior Manager Digital Marketing Salary in India
View more details
What Schneider Electric employees are saying about work life
based on 3.6k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Schneider Electric Benefits
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Schneider Electric Bangalore / Bengaluru Office Location
Bengaluru Office
401-403, Prestige Meridian-1, Near-City Bank, Mahatma Gandhi Road
Bengaluru
Karnataka 560001
Karnataka 560001
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