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Manager - Marketing
ARI Simulation
posted 21d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Responsible for leveraging customer data to drive targeted marketing campaigns and enhance customer engagement
Key Accountabilities
- Segment customer database based on demographic, behavioral, and transactional data to create targeted marketing lists.
- Execute email marketing campaigns targeting segmented customer groups, leveraging personalized content and offers to drive engagement and conversions.
- Manage email automation workflows, including triggered emails, drip campaigns, and lifecycle marketing initiatives.
- Oversee the CRM platform, ensuring data accuracy, completeness, and compliance with data privacy regulations.
- Optimize CRM system configuration and functionality to support database marketing objectives and campaign requirements.
- Implement personalization strategies to deliver dynamic content and personalized experiences across email, website, and other digital touchpoints.
- Utilize dynamic content blocks, dynamic subject lines, and other personalization techniques to enhance relevance and effectiveness of marketing communications.
- Conduct A/B testing and multivariate testing of email campaigns, landing pages, and other digital assets to optimize performance and drive incremental improvements.
- Analyze test results and iterate on strategies to maximize campaign effectiveness and ROI.
- Develop and execute lifecycle marketing programs, including welcome campaigns, re-engagement campaigns, and loyalty programs, to nurture customer relationships and drive retention.
- Generate regular reports on key database marketing metrics, including email performance, customer segmentation, and campaign attribution.
- Provide insights and recommendations based on data analysis to optimize marketing strategies and drive business outcomes.
- Collaborate with other members of the digital marketing team to integrate database marketing initiatives with broader digital marketing strategies and campaigns
- Align database marketing initiatives with sales objectives and revenue targets, providing support for lead generation and customer acquisition efforts
Key Performance Indicators
- Website Traffic
- Database Growth and Maintenance
- Conversion Rate
- Marketing ROI
Educational and Experience Requirements
- Bachelors in any stream, preferably from premium institutes
- Experience in Airlines in Marketing (Product Management/ Digital / eCommerce)
- Prior experience in in CRM Platforms (Salesforce, HubSpot, Marketo, Campaign Monitor etc.)
Employment Type: Full Time, Permanent
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Walkin
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34%
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Moderate
Confidence
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Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
What people at ARI Simulation are saying
Marketing Manager salary at ARI Simulation
reported by
1
employee
₹8.3
L/yr - ₹10.6
L/yr
24%
less
than the average Marketing Manager Salary in India
View more details
What ARI Simulation employees are saying about work life
based on 40 employees
Flexible timing
Monday to Friday
No travel
Day Shift
ARI Simulation Benefits
Health Insurance 
Job Training 
Soft Skill Training 
Work From Home 
Free Transport 
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