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30 ARI Simulation Jobs

Manager - Marketing

6-11 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Manager - Marketing

ARI Simulation

posted 21d ago

Job Description

Responsible for leveraging customer data to drive targeted marketing campaigns and enhance customer engagement
Key Accountabilities
  • Segment customer database based on demographic, behavioral, and transactional data to create targeted marketing lists.
  • Execute email marketing campaigns targeting segmented customer groups, leveraging personalized content and offers to drive engagement and conversions.
  • Manage email automation workflows, including triggered emails, drip campaigns, and lifecycle marketing initiatives.
  • Oversee the CRM platform, ensuring data accuracy, completeness, and compliance with data privacy regulations.
  • Optimize CRM system configuration and functionality to support database marketing objectives and campaign requirements.
  • Implement personalization strategies to deliver dynamic content and personalized experiences across email, website, and other digital touchpoints.
  • Utilize dynamic content blocks, dynamic subject lines, and other personalization techniques to enhance relevance and effectiveness of marketing communications.
  • Conduct A/B testing and multivariate testing of email campaigns, landing pages, and other digital assets to optimize performance and drive incremental improvements.
  • Analyze test results and iterate on strategies to maximize campaign effectiveness and ROI.
  • Develop and execute lifecycle marketing programs, including welcome campaigns, re-engagement campaigns, and loyalty programs, to nurture customer relationships and drive retention.
  • Generate regular reports on key database marketing metrics, including email performance, customer segmentation, and campaign attribution.
  • Provide insights and recommendations based on data analysis to optimize marketing strategies and drive business outcomes.
  • Collaborate with other members of the digital marketing team to integrate database marketing initiatives with broader digital marketing strategies and campaigns
  • Align database marketing initiatives with sales objectives and revenue targets, providing support for lead generation and customer acquisition efforts
Key Performance Indicators
  • Website Traffic
  • Database Growth and Maintenance
  • Conversion Rate
  • Marketing ROI
Educational and Experience Requirements
  • Bachelors in any stream, preferably from premium institutes
  • Experience in Airlines in Marketing (Product Management/ Digital / eCommerce)
  • Prior experience in in CRM Platforms (Salesforce, HubSpot, Marketo, Campaign Monitor etc.)

Employment Type: Full Time, Permanent

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People are getting interviews at ARI Simulation through

(based on 3 ARI Simulation interviews)
Campus Placement
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Moderate Confidence
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What people at ARI Simulation are saying

Marketing Manager salary at ARI Simulation

reported by 1 employee
₹8.3 L/yr - ₹10.6 L/yr
24% less than the average Marketing Manager Salary in India
View more details

What ARI Simulation employees are saying about work life

based on 40 employees
59%
69%
59%
83%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

ARI Simulation Benefits

Health Insurance
Job Training
Soft Skill Training
Work From Home
Free Transport
International Relocation +6 more
View more benefits

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