2 Barrownz Group Jobs

We are seeking a skilled and results-driven SEO Specialist to join our dynamic team. As an SEO Specialist, you will be responsible for optimizing website content, building high-quality backlinks, and ensuring the overall search engine optimization of the website to improve organic search visibility and drive website traffic. This role requires a strong understanding of SEO best practices, search algorithms, and the ability to adapt to the ever-changing digital landscape.

Key Responsibilities:

- Conduct on-page and off-page SEO audits for websites, ensuring best practices are implemented.

- Perform keyword research and competitive analysis to drive content strategies and optimize for search engines.

- Optimize website content, including text, images, and video, for search engine visibility and user engagement.

- Implement and manage SEO campaigns to increase organic traffic and improve search engine rankings.

- Develop strategies to build high-quality backlinks from authoritative websites.

- Analyze website performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and others.

- Monitor and report on key SEO metrics, including organic traffic, rankings, and conversions.

- Stay updated with the latest SEO trends, algorithm changes, and industry best practices.

- Collaborate with content creators, web developers, and marketing teams to improve website structure and user experience (UX) for better SEO performance.

- Troubleshoot and resolve SEO issues, including page speed, crawlability, and technical SEO problems.

- Provide recommendations for improving site architecture, content structure, and overall user experience (UX).

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field (preferred).

- Proven experience as an SEO Specialist, Digital Marketing Specialist, or similar role.

- In-depth knowledge of Google Analytics, Google Search Console, keyword research tools (Ahrefs, SEMrush, Moz, etc.), and other SEO tools.

- Familiarity with HTML, CSS, and website development best practices.

- Strong analytical and problem-solving skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Excellent written and verbal communication skills.

Preferred Skills:

- Experience with local SEO and eCommerce SEO.

- Knowledge of A/B testing and conversion rate optimization (CRO).

- Familiarity with content management systems (CMS), such as WordPress.

- Understanding of paid search advertising (Google Ads, Bing Ads) and integration with organic SEO strategies.

Why Join Us?

- Competitive salary and benefits.

- Opportunities for professional development and career growth.

- A collaborative and innovative work environment.

- Work with a dynamic team of digital marketing professionals.