Assistant Sales Manager

Job Title : Assistant Sales Manager

Years of Exp : 6 to 8+ years

Budget : 9 to 10 LPA

Location : Thambu Chetty St, Parry's, Chennai - 600001

Key Skills : Tele Sales, Field Marketing, Consumer Goods

Job Overview:

The Assistant Manager - Sales is responsible for leading and guiding the sales team, which includes Tele Sales, Field Marketing, and Sales Coordinator executives. This role involves executing sales strategies as devised by the management, coordinating with Business Intelligence team on researching potential markets, and act on actionable customer data received to drive growth. The Assistant Manager will also act as the primary contact for major customers, ensure seamless customer support, and oversee the achievement of sales targets. Additionally, they will review team performance, align efforts with company objectives, and report key insights and sales metrics to the corporate office. Strong leadership, communication, and strategic execution skills are essential for success in this role.

Key Responsibilities:

1. Branch Revenue Growth

• Sales & Business Development
• Financial Acumen
• Market Analysis
• Negotiation Skills
• Customer Relationship Management (CRM)

2. Sales Team Productivity

• Leadership & Coaching
• Performance Analysis
• Motivation & Team Management
• Goal Setting & Execution
• Sales Process Optimization

3. Customer Churn Rate

• Customer Retention Strategies
• Problem-Solving & Conflict Resolution
• Data Analytics & Reporting
• Customer Engagement & Loyalty Programs
• Communication & Relationship Building

4. Accounts Receivable Turnover

• Financial & Accounting Knowledge
• Debt Collection Strategies
• Negotiation Skills
• Cash Flow Management
• Credit Risk Assessment

5. New Customer Acquisition Per Quarter

• Lead Generation & Prospecting
• Digital Marketing & Advertising
• Cold Calling & Email Outreach
• Market Research & Targeting
• Sales Pitching & Persuasion

6. Prospect Conversion Rate

• Sales Pitching & Negotiation
• CRM & Lead Management
• Objection Handling
• Product Knowledge
• Follow-Up Strategies

7. Customer Satisfaction Rate

• Customer Service & Communication
• Active Listening & Empathy
• Conflict Resolution & Complaint Handling
• Quality Assurance & Feedback Collection
• Service Improvement Strategies

8. Lead Conversion Rate

• Lead Nurturing & Qualification
• Persuasion & Closing Skills
• CRM & Sales Pipeline Management
• Follow-Up & Relationship Building
• Product Knowledge & Customization

Key Qualifications:

• Education: Bachelors or Masters degree in Sales, Marketing, Business Administration, or a related field.
• Experience: 6+ years of experience in a sales role with at least 2 years in a supervisory or assistant manager position, preferably within the manufacturing or industrial sector.
• Certifications: Any relevant certification in this field will be an added advantage.