Senior Manager - GL Common/Senior Manager - GL Common

Support business or product spocs to drive business numbers by communicating right offers to right set of customers through various channels of communication

Designing Campaigns:

Responsible to drive EMI Card transactions in B2B ecosystem
Responsible for communicating partner offers to their acquired base
Design and run daily offer stimulation campaigns
Customer selection and selecting the right channel of communication

Performance Monitoring:
Define, drive monitor stimulation of campaigns for EMI card customer to drive EMI card transactions
Engagement with Business, Marketing, Analytics and Product teams to drive campaign efficiency metrics
Monitoring of all campaigns, and publish MIS to stakeholders

Stakeholder Management:
Support Business Product SPOCs to meet business objective from channels of communication with a view of meeting the organizational objectives
Liaise with external vendors or support executives
Liaise with inter intra department SPOCs to deliver projects, numbers KPIs

4. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
Business escalations cause by technology glitch or difficulties
Dependency on external vendors tech teams for day to day activities like data upload, banner upload etc

5. DECISIONS
(Key decisions taken by job holder at his/her end)
Prioritization of work
Trade Offs with external internal stakeholders for getting projects or campaign delivered within time

6. INTERACTIONS
(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work
Coordinate with business or product spocs for campaign execution
Coordinate with inter department spocs for tech data support
Coordinate with intra department spocs for data support analysis
Performance updates meeting with business or product spocs
Support Customer service teams for resolution w.r.t escalations

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
Offer aggregator Vendors

7. DIMENSIONS
(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Other Dimensions
(These should be quantifiable numerical amounts)

ARU SPOC for B2B:
Volume of business generated monthly
Amount of business generated
Campaign Performance
Meet TATs for Execution

Required Qualifications and Experience
a) Qualifications
Post Graduation - MBA

b) Work Experience
Total Experience: 1 - 3 years
Relevant Experience: 1 - 3 years
1. Prior experience in E-Commerce Campaign management is an added advantage
2. Should have excellent communication analytical skills along with strong presentation and data analytics skills
3. Should be an excellent Team Player Interpersonal Skills
4. High motivational levels and being a self-starter are essentials