Deputy National Lead - B2B ARU

Driving consumer promo related capabilities, business fulfillment. Ensuring process enhancements to reduce service issues.
Creating avenues for revenue generation driving cross-sell in marketplace, 3in1, Exotel other digital mediums
Promo design, communication, cross-sell:
Liaising with B2B business heads to design consumer promos for their businesses
Liaising with campaign design execution team to ensure right communication to the customer
Strategize with marketplace, 3in1, COE teams to drive cross-sell campaigns generate revenue

Performance Monitoring:
Drive monitor business through consumer promos
Manage timely fulfilment of promos
Tracking and resolving customer queries on various offers
Driving cross-sell business through all digital and non-digital channels of communication

Stakeholder Management:
Support Business Product SPOCs to meet their business objectives, in sync with organizational or platform objectives /or customer engagement frameworks
Liaise with service team for regular updates on customer queries process enhancement discussions
Vendor/brands management for 3rd party vouchers procurement

Team Management:
Intervention
Plan for Upgrading developing required Skill sets (People Skill)
Mentoring

4. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
Business escalations cause by technology glitch or difficulties
Dependency on data/tech teams for day to day activities like data availability, leads allocation, reporting automation, etc.

5. DECISIONS
(Key decisions taken by job holder at his/her end)
Prioritization of work
Trade Offs with external internal stakeholders for getting campaigns reports executed within timelines

6. INTERACTIONS
(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work
Coordinate with business or product spocs for campaign execution
Coordinate with inter department spocs for tech data support (IT)
Coordinate with intra department spocs for data support analysis (BIU)
Performance updates meeting with business or product spocs
Support Customer service teams for resolution w.r.t escalations

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
Vendors and 3rd party brands

7. DIMENSIONS
(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Other Dimensions
(These should be quantifiable numerical amounts)

CPA on consumer promotions
Volume of business generated
Income Per Customer (IPC) generated through cross-sell

Required Qualifications and Experience
a) Qualifications
Post Graduation - MBA

b) Work Experience
Total Experience: 7- 8 years
Relevant Experience: 2 - 3 years
1. Prior experience in offer design campaign management
2. Prior experience in stakeholder management is an added advantage
3. Should have excellent communication analytical skills along with strong presentation and data analytics skills
4. Should be an excellent Team Player Interpersonal Skills
5. High motivational levels and being a self-starter are essentials
6. Leadership qualities are a must have